What changed, and why
Results and Case Studies
Figures read from the Google Ads interface, two documented cases published with client consent, and the patterns we usually find before changing anything. We don’t publish client revenue, and we don’t present a good month as a permanent result.
Totals since 2017 · Two documented cases · Figures from the Google Ads interface
- 926Kclicks delivered
- 16.9Mimpressions served
- 97Kconversions measured
- 503accounts managed
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- ClientsOur clients, by name
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
From 6× to 12×
Nazeel platform on Salla: 6× in the first 105 days, then 12× over the following three months — and we keep improving every week.
TEMERALDS · Google Partner since 2017
Case one · Verified
Nazeel platform on Salla — from 6× to 12×
Read directly from the Google Ads interface of an account we run, over 105 days, published with the client’s consent.
Then 12×: after those 105 days we kept refining the account week by week, and return on ad spend reached 12× over the following three months — and counting.
How the campaign was built — Google Ads for e-commerceGoogle Shopping
Google Ads
From the interface, not the pitch deck
Every figure is read from the Google Ads interface with what it can be checked against — with client consent, and no client revenue published.
TEMERALDS · Google Partner since 2017
How we write these
Four rules for every case on this page
Case studies are the easiest marketing to exaggerate. These are the constraints we hold ourselves to.
- 01The cause, not the headlineWhat was actually wrong — usually measurement, structure or the landing page — rather than a percentage with no explanation behind it.
- 02No client revenueTurnover belongs to our clients. We describe what we changed in the account and what the account then did.
- 03A fair comparison periodMonth one against month six, not the worst week against the best. Seasonal sectors are compared year on year.
- 04What did not workWhere a channel failed or a test was wrong, it is stated. A case study with no failed hypothesis is a brochure.
What we usually find, before anything is changed
- Broken measurement — The most common by a distance: conversions double-counted, missing, or counting page views as enquiries.
- One campaign for everything — Every keyword in a single campaign, so nothing can be bid on properly or read separately.
- The home page as destination — Paid traffic pointed at a page describing the whole company to someone with one question.
- No negatives — Search terms never read, so the same waste repeats every month.
- Flat conversion value — Every order counted equally, so budget drifts toward the cheapest rather than the best.
- Calls unmeasured — In sectors where most enquiries arrive by phone, the majority of the result is invisible.
- Default attribution — A window that credits the last click and hides everything that built the sale.
- Scaling as the answer — Budget raised whenever performance dips, instead of finding the cause.
Totals
What these figures mean — and what they don’t
These are cumulative totals across every account we have run since 2017, taken from Google Ads reporting. A conversion is a measured action — a call, a WhatsApp message or a form — not a confirmed sale, because a sale happens in the client’s business rather than in the platform.
What they do not tell you is what your account will produce. Totals across hundreds of accounts in seven markets say nothing about one business in one sector. Anyone presenting an aggregate as a forecast is presenting the wrong number — which is why the call matters more than this page does.
Case two · Verified
Tamleek Al Manzel Real Estate, Jeddah — 64 days
Three campaigns working together: Performance Max, Search on a CPA target and Search on a ROAS target.
How a property account is built — Google Ads for real estatePerformance Max
How to read these figures
Two numbers from two accounts don’t make a rule
The two cases above come from different sectors and markets, and what worked in them doesn’t transfer to your account as it is. Six times return in a Salla store doesn’t mean the same in a clinic or a contractor — the auction differs, customer value differs, and the decision cycle differs.
What transfers is the method: tracking that works before launch, negatives written weekly, and measurement by order value, not count. That is what we can promise — not a particular number.
Questions
What gets asked about results and case studies
01Is a conversion a sale?
No. It is a measured action — a call, a message or a form submission. Whether it became a sale happens in your business, and we report it as what it is rather than as what it sounds like.
02Can I expect similar results?
These are totals across hundreds of accounts in seven markets and a dozen sectors. They say nothing about your business specifically, and we would rather say that than let an aggregate imply a forecast.
03Why not show ROAS or revenue?
Because revenue belongs to our clients and varies by margin in ways a headline figure would misrepresent. We discuss your own numbers on the call instead.
04Are these figures audited?
They come from Google Ads reporting, which you can verify yourself when we walk you through the account on a Google Meet call.
05Why so few published cases?
Because a detailed case study tells our client’s competitors how their account works. We publish with permission and without identifying figures — which limits how much there is to show.
06Can I speak to an existing client?
Sometimes, with their agreement, and usually after a first call rather than before one. We do not volunteer clients as references to every enquiry.
07Do you have a case in my sector?
Ask on the call. If we do, we will describe what we found and changed. If we do not, we will say so rather than adapting one that does not fit.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start your campaign
Thirty minutes reviewing your market and competitors, then a written proposal with scope and fees. No access to your account, no commitment.
We reply within one working day
New Cairo, Egypt
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