Visibility that does not stop with the budget
Search Engine Optimisation
Advertising stops when the payment does. SEO does not. It is also the slowest channel to return anything — and anyone promising otherwise is selling something they do not own.
The method
What actually decides your ranking
Four factors, ordered by impact rather than by ease. The first is not keywords.
- 01Page intentA page answering one question outranks a page discussing everything. Google ranks answers, not websites.
- 02Technical foundationSpeed, crawling, indexing and internal linking. Without these your content is not read at all.
- 03AuthorityLinks and mentions from real sources. The slowest thing to build and the most dangerous to buy.
- 04Local presenceBusiness profile, reviews, and consistency of name, address and phone across the web.
What we do
What we do in SEO
Technical audit
Crawling, indexing, speed and heading structure — before any new content.
Intent-mapped keywords
Buying, comparing and learning terms, each needing a different page type.
Content that answers
A page per intent, written for a reader rather than for a ranking.
Local visibility
Business profile and directory consistency.
Internal linking
So authority flows to the pages that convert.
Schema
Structured data that describes the business in machine-readable terms.
Monitoring
Ranking and traffic tracked against the pages that earn.
Reporting
Written, monthly, explaining what changed rather than listing positions.
The difference
Ads or SEO — which first?
We sell both, which is why the order we recommend is the right one rather than the more profitable one.
Starting with SEO alone
- Months before the first result, with your decision suspended throughout.
- No conversion data telling you which keywords actually sell.
- Betting on a keyword guess rather than on what spending has proven.
- And in a crowded market, competing against sites built years before yours.
Ads first, SEO alongside
- Advertising gives you conversion data within weeks rather than months.
- The keywords that proved they sell become the SEO map.
- The pages that convert in the campaign are the pages worth ranking.
- And SEO matures gradually, reducing your dependence on spend.
This is a sequence, not a refusal. SEO is a long investment worth starting early — but building it on advertising data is faster and cheaper than building it on a guess.
In numbers
In numbers
Questions
What gets asked about SEO
How long does SEO take?
Months rather than weeks, depending on your market and the age of your site. Anyone promising first page in a month is promising something they do not control — ranking is Google’s decision.
Do you guarantee first position?
No, and nobody can. What we commit to is a sound technical foundation, content answering real intent, and a report showing what changed and why.
Should I stop advertising once SEO works?
Not necessarily. Advertising captures urgent intent and SEO captures the broader search — stopping either leaves half the demand to a competitor.
Is SEO included in the Google Ads fee?
No, it is scoped separately, because the work and the timeline differ. We say plainly which of the two your business needs first rather than bundling both.
Do you guarantee a position?
No, and nobody can — ranking is Google's decision. We commit to the technical foundation, content that answers real intent, and a written report on what changed.
Whose site does the SEO work happen on?
Yours, in this case. SEO improves your own property, unlike the ad accounts, which remain ours.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied across all seven markets.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google the click costs.
- Oversight
- Temporary read access to verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start building visibility
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
New Cairo, Egypt
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