Visibility that does not stop with the budget

Search Engine Optimisation

Advertising stops when the payment does. SEO does not. It is also the slowest channel to return anything — and anyone promising otherwise is selling something they do not own.

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A page per intent · Technical health · Ads first, SEO alongside

4factors that decide ranking
0ranking guarantees
2017Google Partner since
7markets

Check it yourself

Google Partneragency status verified by Google
Ads Transparencyevery campaign we run is listed publicly
Case studiesFigures from the Google Ads interface, with client consent
Office in New Cairo · most clients in Saudi Arabia · seven Arab markets

Google Ads

A page per intent, not per keyword

Several pages on the same keyword compete against you — a keyword map by intent, with one page owning each intent.

TEMERALDS · Google Partner since 2017

The method

What actually decides your ranking

Four factors, ordered by impact rather than by ease. The first is not keywords.

01Page intentA page answering one question outranks a page discussing everything. Google ranks answers, not websites.
02Technical foundationSpeed, crawling, indexing and internal linking. Without these your content is not read at all.
03AuthorityLinks and mentions from real sources. The slowest thing to build and the most dangerous to buy.
04Local presenceBusiness profile, reviews, and consistency of name, address and phone across the web.

What we do in SEO

Technical audit — Crawling, indexing, speed and heading structure — before any new content.
Intent-mapped keywords — Buying, comparing and learning terms, each needing a different page type.
Content that answers — A page per intent, written for a reader rather than for a ranking.
Local visibility — Business profile and directory consistency.
Internal linking — So authority flows to the pages that convert.
Schema — Structured data that describes the business in machine-readable terms.
Monitoring — Ranking and traffic tracked against the pages that earn.
Reporting — Written, monthly, explaining what changed rather than listing positions.

The difference

Ads or SEO — which first?

We sell both, which is why the order we recommend is the right one rather than the more profitable one.

Common

Starting with SEO alone

Months before the first result, with your decision suspended throughout.
No conversion data telling you which keywords actually sell.
Betting on a keyword guess rather than on what spending has proven.
And in a crowded market, competing against sites built years before yours.

What we do

Ads first, SEO alongside

Advertising gives you conversion data within weeks rather than months.
The keywords that proved they sell become the SEO map.
The pages that convert in the campaign are the pages worth ranking.
And SEO matures gradually, reducing your dependence on spend.

This is a sequence, not a refusal. SEO is a long investment worth starting early — but building it on advertising data is faster and more precise than building it on a guess.

Google Ads

Ads first, SEO alongside

SEO takes months and ads work tomorrow — we start with ads and build SEO with them until it gradually takes over.

TEMERALDS · Google Partner since 2017

Questions

What gets asked about SEO

Your question isn’t here?

Ask us on WhatsApp, or book a thirty-minute call.

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01How long does SEO take?

Months rather than weeks, depending on your market and the age of your site. Anyone promising first page in a month is promising something they do not control — ranking is Google’s decision.

02Do you guarantee first position?

No, and nobody can. What we commit to is a sound technical foundation, content answering real intent, and a report showing what changed and why.

03Should I stop advertising once SEO works?

Not necessarily. Advertising captures urgent intent and SEO captures the broader search — stopping either leaves half the demand to a competitor.

04Is SEO included in the Google Ads fee?

No, it is scoped separately, because the work and the timeline differ. We say plainly which of the two your business needs first rather than bundling both.

05Do you guarantee a position?

No, and nobody can — ranking is Google's decision. We commit to the technical foundation, content that answers real intent, and a written report on what changed.

06Whose site does the SEO work happen on?

Yours, in this case. SEO improves your own property, unlike the ad accounts, which remain ours.

Related services

All services

How we work — in writing

Four clauses that govern every engagement

Signed into a formal contract, and applied in every market we work in.

Full terms

Account: Our accounts, not yours — and we never look inside yours.
Payment: Your card is linked to the account, and Google collects the click costs.
Oversight: The account is shown to you on a Google Meet call so you can verify spend and performance.
Fees: From 7,500 SAR a month, or the equivalent in your own currency.