Credibility before the service
Google Ads for Professional Services
Nobody hires a lawyer, an accountant or a consultant on price. They hire on confidence — which makes everything about this account a question of proof rather than promotion.
Law · Accounting and audit · Consultancy
- 1page per practice area
- 2rulebooks: Google’s and your profession’s
- 97Kconversions measured
- 2017Google Partner since
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
The client, not the curious
“Free advice” and “how to” searches fill the account with readers — we buy the search that wants to engage a firm.
TEMERALDS · Google Partner since 2017
The auction
What governs a professional services account
The purchase is a judgement about competence, and the account has to serve that judgement.
- 01Trust is the productCredentials, track record and named people persuade. Adjectives do not, and they cost a line of ad copy.
- 02Specific problems, specific searchesPeople search their problem, not your service category. "Company formation in the free zone" outperforms "business consulting" by a wide margin.
- 03Regulated languageLegal and financial advertising is governed by professional rules as well as Google’s. What can be claimed is narrower than in most sectors.
- 04High value, low volumeA single client can be worth a year of small ones. An expensive click is good value if it converts into an engagement.
How we build a professional services account
- Problem keywords — The situation the client is in, not the service category name.
- Credential placement — Registrations, memberships and named people above the fold.
- Compliant claims — Within professional rules as well as Google policy.
- Case proof — Anonymised outcomes where confidentiality allows.
- Consultation as conversion — The booked call, not the contact form.
- Value weighting — Higher-value practice areas bid accordingly.
- Long attribution — Because the decision is rarely immediate.
- Practice separation — Each area with its own intent and page.
The difference
Promoting the firm, or answering the problem?
Most professional services accounts advertise the practice. Clients search their situation.
Common
Advertising the firm
- Bidding on the service category, where every firm in the market competes.
- Copy full of adjectives — "leading", "trusted" — that persuade nobody and cost space.
- One page describing the whole practice to someone with one specific problem.
- The contact form counted as the conversion, so quality is never assessed.
What we do
Answering the problem
- Keywords describing the client’s actual situation, which are less contested and closer to hiring.
- Credentials, registrations and named people carrying the persuasion.
- A page per practice area, answering the problem that brought the visitor.
- The booked consultation counted as the conversion, so the account optimises toward it.
In regulated professions we write to the rules of your profession as well as Google’s. It narrows what can be claimed, and it is not optional.
Services
Services for Google Ads for professional services
Google Ads
One engagement pays for the year
Few enquiries, high value — we measure the qualified consultation, not the form, and remarket over a long decision.
TEMERALDS · Google Partner since 2017
Questions
What gets asked in professional services
01Can I advertise legal or financial services?
Yes, within both Google’s policy and your profession’s rules. Some categories need verification, and what can be claimed is narrower than elsewhere.
02Should I show fees?
Rarely helpful in this category. A consultation offer converts better than a price, because the client is buying judgement rather than a unit.
03How do I compete with larger firms?
Not on the category keyword. On the specific problem, the specific jurisdiction and the specific situation — narrower auctions where size matters less.
04Can I advertise if my profession restricts marketing?
Usually yes, within both Google's policy and your profession's rules. What can be claimed is narrower, and we write to the stricter of the two rather than the looser.
05Should I publish fees?
Rarely in this category. A consultation offer converts better, because the client is buying judgement rather than a unit — and a published fee invites comparison on the wrong axis.
06How do I compete with international firms?
On jurisdiction and specificity. 'Free zone company formation' is a narrower, less crowded auction than 'business consulting', and local knowledge wins it.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start your practice campaign
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
