Volume your team can actually handle
Get More Qualified Leads
More leads is the easy half. Leads your sales team can follow up, at a quality that closes, is the work — and the two goals often pull against each other.
Conversion before traffic · Qualify before scale · Tracked to sales
- 1question first: your team’s capacity
- 52negative-keyword reviews a year
- 4–7working days to launch
- 0guarantees on lead count
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
Leads = visits × conversion
Raising conversion returns more than buying traffic — we start with the page, the response and the tracking, then scale what wins.
TEMERALDS · Google Partner since 2017
The full film
More qualified leads from the same budget
From clicks to signed deals: intent over volume, sites and forms that qualify, lead scoring, calls and WhatsApp counted, and a CRM that teaches Google who your real customers are.
Figures and brand names in the film are illustrative; results differ from account to account.
See all our creative workThe method
What decides lead quality
Four levers, and the first question is always how many your team can genuinely handle.
- 01Capacity firstA hundred enquiries a week that nobody calls back is worse than twenty that get answered. We ask your capacity before we ask your budget.
- 02Intent in the keywordSomeone searching "price of" and someone searching "what is" are different people. The second is not a lead yet.
- 03Qualification in the formAsking budget, timeline or scope filters before your team spends an hour discovering it on a call.
- 04Response timeA lead answered in five minutes converts several times better than one answered the next day — and that is your side, not ours.
How we raise quality
- Capacity sizing — Volume set to what your team can actually follow up.
- Intent keywords — Buying terms separated from researching terms.
- Negative discipline — Job seekers, students and competitors removed weekly.
- Form qualification — Budget, timeline or scope asked before submission.
- Lead scoring — Where the model supports it, so the best are called first.
- Value passing — Estimated value with each lead, so bidding follows quality.
- Response measurement — Time to first contact tracked, because it decides the close rate.
- Feedback loop — Your sales outcome fed back into the account.
The difference
More leads, or better leads?
Any agency can deliver the first. The second requires knowing what happened after the form was submitted.
Common
Counting submissions
- Volume maximised, and the team drowns in enquiries it cannot answer.
- Research-intent keywords included because they are low-priced and plentiful.
- A two-field form, so every enquiry requires a discovery call to qualify.
- The account judged on lead count, with no idea how many closed.
What we do
Counting closed business
- Volume set against your team’s actual capacity to respond.
- Buying-intent keywords prioritised, researching terms excluded or separated.
- Qualification asked in the form, so the team starts further along.
- Sales outcome fed back, so the account optimises toward what closes.
We ask in the first call how many enquiries your team can handle in a day. The answer shapes the campaign more than the budget does.
Google Ads
Twenty, not a hundred
A hundred leads your team can’t follow up are worse than twenty that produce five sales — we qualify before we add.
TEMERALDS · Google Partner since 2017
Questions
What gets asked about lead quality
01Can you guarantee a number of leads?
No. Anyone guaranteeing a number is guaranteeing clicks, not customers — volume is easy and quality is the work.
02My leads are poor quality — what changes?
Usually three things: intent keywords, negatives written weekly, and qualification moved into the form. Most of the improvement arrives in the first month.
03Do you need access to my CRM?
Not necessarily. If you can tell us which leads closed, even monthly, the account can optimise toward them.
04How many leads can I expect?
We do not promise a number, because the number depends on your budget, your market and your close rate. What we can tell you after the market read is a realistic range.
05My team says the leads are poor — what now?
Three changes, usually: intent keywords, weekly negatives, and qualification moved into the form. Most of the improvement arrives in the first month.
06Can you integrate with my CRM?
Not necessarily needed. If you can tell us which leads closed — even monthly, even in a spreadsheet — the account can optimise toward them.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Get leads your team can close
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
