Seven markets · one office
Seven Markets, Seven Auctions
Saudi Arabia, Egypt and the five Gulf states are not one market with a shared currency. They differ in cost per click, in how people phrase a search, in when demand peaks, and in which language carries the money.
Why it matters
Why an account does not transfer between them
Copying a working Saudi account into the UAE is the most common cause of a campaign that looks correct and produces nothing.
- 01Cost per clickRiyadh and Dubai sit at the top, Cairo and Muscat near the bottom — often by a multiple, not a margin. A bid that is disciplined in one market is reckless in another.
- 02How people phrase itThe Saudi searcher writes one preposition, the Egyptian another, and the expatriate searches in English entirely. Translating keywords produces words nobody types.
- 03Which language carries the moneyIn the UAE and Qatar a large share of high-value demand arrives in English. In Saudi Arabia and Egypt it is overwhelmingly Arabic. The split decides the budget split.
- 04Season and currencyRamadan, summer travel and school terms move demand on different calendars — and the card that funds the account should match the market it serves.
The seven
Markets we run accounts in
United Arab Emirates
The dearest auction in the region, and the only one that is genuinely bilingual.
Read 02Saudi Arabia
Our primary market, and the most competitive — where the discipline was learned.
Read 03Egypt
Where our office is. Clicks still cost a fraction of the Gulf, and the window is closing.
Read 04Qatar
Small, wealthy, and cheap to cover properly — order value carries it.
Read 05Kuwait
Usually run as a copy of the Saudi setup, which is why it usually underperforms.
Read 06Bahrain
Overlaps daily with Saudi’s Eastern Province — the edge where budgets quietly leak.
Read 07Oman
The cheapest of the seven today. That is a temporary condition worth using.
Read 08Cities
Dubai, Abu Dhabi, Sharjah, Riyadh, Doha and Cairo each have their own page.
ReadCities
Where a city is the search, not the country
Dubai
The single heaviest English query in the region — by a wide margin.
Read 02Abu Dhabi
Government and enterprise demand, on a longer decision cycle.
Read 03Sharjah
A materially cheaper auction next door — paying Dubai prices for it is the common error.
Read 04Riyadh
The highest cost per click in the Kingdom, and the deepest bench of advertisers.
Read 05Doha
Qatar is Doha in practice — and the searcher types the city, not the state.
Read 06Cairo
Our own city, and the largest population of the seven markets.
ReadThe difference
One regional campaign, or seven builds?
A single GCC campaign is the default setting and the most expensive one.
The GCC as a single target
- A shared bid pays Dubai’s price while serving markets that cost a third of it.
- Keywords written for one country, translated into the rest — producing terms nobody searches.
- Budget drains into whichever market is cheapest, not whichever converts.
- And you cannot tell which country is profitable, so you can neither scale it nor stop the rest.
A build per market
- Separate campaigns wherever cost, intent or your ability to deliver differs.
- Keywords built from each market’s own search data, in the language that carries its money.
- Budget and bids set against that market’s auction, not a regional average.
- Each market measured on its own, so the winner can be scaled and the loser stopped.
This takes longer to set up and costs the same to run. It is the difference between an account that reports well and one that sells.
Straight answer
One office, seven markets — and what that means
Our single office is in New Cairo, Egypt. We hold no representative offices in the Gulf, because an ad account is run from data rather than from a postcode — what decides your result is who reads the search-terms report each week.
What it does mean in practice: meetings on Google Meet, day-to-day contact on WhatsApp, and a written report every week. If your business needs someone physically present on a regular basis, we are not your best option — and we would rather say so before the contract than after it.
In numbers
What this engagement looks like
Questions
What gets asked about markets
Can you run more than one market for me?
Yes, and it is common. Each market gets its own build and its own measurement, and the report compares them on one basis so you can see where your money works hardest.
Which currency will I be billed in?
Fees are calculated in Saudi Riyal and paid in the equivalent in your own currency. Click budget is separate: charged to your card and collected by Google. We hold accounts in Riyal, Egyptian Pound and US Dollar.
Do you work outside these seven markets?
Our English site temeralds.com covers the rest of the world. Write to us and we will point you to the right side of the agency.
Which market should I start with?
Whichever you can actually serve. Starting in three markets at once splits a budget three ways before any of them has enough data to stabilise.
Whose ad account is used in each market?
Ours, in every one of the seven. We never ask for access to your account, your card is linked to ours so Google bills you for clicks, and you get temporary read access.
Is there a minimum commitment per market?
No. A rolling month in each, and on termination only your payment card and site link are deleted.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied across all seven markets.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google the click costs.
- Oversight
- Temporary read access to verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start from the numbers you already have
Tell us what you sell and where. Thirty minutes on a call, then a written proposal with scope, fees and what the first ninety days look like. No access to your account, and no commitment.
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Kuwait · Qatar · Bahrain · Oman