Saudi Arabia first · then Egypt, the Gulf and the world
Seven Markets, Seven Auctions
Saudi Arabia, Egypt and the five Gulf states are not one market with a shared currency. They differ in cost per click, in how people phrase a search, in when demand peaks, and in which language carries the money.
Saudi Arabia first · Egypt · The Gulf · Worldwide
- 7markets, seven auctions
- 8cities with their own page
- 1office, in New Cairo
- 2017Google Partner since
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- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
One first market, not seven equal ones
Saudi Arabia first, where most of our clients are, then Egypt, then the Gulf — each market with its own auction, currency and search dialect.
TEMERALDS · Google Partner since 2017
Video · 30 seconds
Seven markets. One team.
From our office in New Cairo to the Gulf: every market with its own language, cities and campaigns.
See all our creative work
Why it matters
Why an account does not transfer between them
Copying a working Saudi account into the UAE is the most common cause of a campaign that looks correct and produces nothing.
- 01Cost per clickRiyadh and Dubai sit at the top, Cairo and Muscat near the bottom — often by a multiple, not a margin. A bid that is disciplined in one market is reckless in another.
- 02How people phrase itThe Saudi searcher writes one preposition, the Egyptian another, and the expatriate searches in English entirely. Translating keywords produces words nobody types.
- 03Which language carries the moneyIn the UAE and Qatar a large share of high-value demand arrives in English. In Saudi Arabia and Egypt it is overwhelmingly Arabic. The split decides the budget split.
- 04Season and currencyRamadan, summer travel and school terms move demand on different calendars — and the card that funds the account should match the market it serves.
The seven
Markets we run accounts in
Open any to see the detail.
01 Saudi Arabia
Our first market, where most of our clients are — and the most competitive auction we run.
Saudi Arabia02 Egypt
Our second market. Clicks still cost a fraction of the Gulf, and the window is closing.
Egypt03 United Arab Emirates
Arabic and English both carry real budget here, so the account is built in both.
United Arab Emirates04 Bahrain
Overlaps daily with Saudi’s Eastern Province — the edge where budgets quietly leak.
Bahrain05 Qatar
Small, wealthy, and coverable in full — order value carries it.
Qatar06 Oman
Fewer advertisers on the same keywords today. That is a temporary condition worth using.
Oman07 Kuwait
Usually run as a copy of the Saudi setup, which is why it usually underperforms.
Kuwait08 Rest of the world
Selling elsewhere? We run accounts for clients worldwide, in English or Arabic, the same way.
International Google AdsGoogle Ads
The same keyword, two phrasings
The same search is written differently in each market — an account per market in its searcher’s wording, not one translation for the region.
TEMERALDS · Google Partner since 2017
Cities
Where a city is the search, not the country
Riyadh
Among the highest costs per click in the Kingdom, and the deepest bench of advertisers.
02Jeddah
A trading city rather than a corporate one, and it searches differently from Riyadh.
03Dammam
Four cities that behave as one connected market — targeting them as a block fails.
04Cairo
The largest population across our markets, and a wide gap between a click and a real customer.
05Dubai
Heavy English demand alongside Arabic — the account is built for both.
06Abu Dhabi
Government and enterprise demand, on a longer decision cycle.
07Sharjah
A quieter auction next door — paying Dubai prices for it is the common error.
08Doha
Qatar is Doha in practice — and the searcher types the city, not the state.
The difference
One regional campaign, or seven builds?
A single GCC campaign is the default setting and the most expensive one.
One region
The GCC as a single target
- A shared bid pays Dubai’s price while serving markets that cost a third of it.
- Keywords written for one country, translated into the rest — producing terms nobody searches.
- Budget drains into whichever market is cheapest, not whichever converts.
- And you cannot tell which country is profitable, so you can neither scale it nor stop the rest.
What we do
A build per market
- Separate campaigns wherever cost, intent or your ability to deliver differs.
- Keywords built from each market’s own search data, in the language that carries its money.
- Budget and bids set against that market’s auction, not a regional average.
- Each market measured on its own, so the winner can be scaled and the loser stopped.
This takes longer to set up and costs the same to run. It is the difference between an account that reports well and one that sells.
Straight answer
One office, seven markets — and what that means
Our single office is in New Cairo, Egypt. We hold no representative offices in the Gulf, because an ad account is run from data rather than from a postcode — what decides your result is who reads the search-terms report each week.
What it does mean in practice: meetings on Google Meet, day-to-day contact on WhatsApp, and a written report every week. If your business needs someone physically present on a regular basis, we are not your best option — and we would rather say so before the contract than after it.
Questions
What gets asked about markets
01Can you run more than one market for me?
Yes, and it is common. Each market gets its own build and its own measurement, and the report compares them on one basis so you can see where your money works hardest.
02Which currency will I be billed in?
Fees are calculated in Saudi Riyal and paid in the equivalent in your own currency. Click budget is separate: charged to your card and collected by Google. We hold accounts in Riyal, Egyptian Pound and US Dollar.
03Do you work outside these seven markets?
Yes. Saudi Arabia comes first, then Egypt and the Gulf, and we also run accounts for clients across the rest of the world — built on the language and auction of your market.
04Which market should I start with?
Whichever you can actually serve. Starting in three markets at once splits a budget three ways before any of them has enough data to stabilise.
05Whose ad account is used in each market?
Ours, in every one of the seven. We never ask for access to your account, your card is linked to ours so Google bills you for clicks, and we walk you through the account on a Google Meet call.
06Is there a minimum commitment per market?
No. A rolling month in each, and on termination only your payment card and site link are deleted.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start your campaign
Thirty minutes reviewing your market and competitors, then a written proposal with scope and fees. No access to your account, no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
