Nine sectors · one auction each
Industries We Run Accounts In
A sector is not a label on a case study. It decides what counts as a conversion, how long the decision takes, and whether the cheapest click is the one worth having.
Immediate demand · Long decision cycle · Catalogue · Booking and season
- 9sectors we run accounts in
- 97Kconversions measured
- 503accounts managed
- 2017Google Partner since
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
Four ways to buy, not a list of sectors
Immediate demand, a long decision, a catalogue, a seasonal booking — how people buy decides how the account is built, before the sector’s name.
TEMERALDS · Google Partner since 2017
Video · 30 seconds
Every industry searches differently.
We build the campaign around it: real estate, cars, furniture, clinics, e-commerce and more.
See all our creative work
What differs
Four things a sector changes
These four are why a setup that works for a clinic fails for a developer, even when both are run competently.
- 01What counts as a conversionA booked appointment in healthcare, a showroom visit for showrooms, a viewing in real estate. Counting form submissions in any of the three produces a healthy report and an empty diary.
- 02How long the decision takesHours for a service call, months for a property. The attribution window has to match the sector — a short one hides everything that built the sale.
- 03What a lead is worthWhere order value varies by multiples, counting leads moves budget toward the cheapest product rather than the most profitable one.
- 04What Google allowsHealthcare and aesthetics are governed by advertising policy that suspends accounts rather than warning them. Copy is a condition of survival there, not a matter of taste.
Long decision cycles
Property, health and high-value services
Open any to see the detail.
01 Real estate
The area is searched before the unit, and financing terms are shopping terms.
Real estate02 Aesthetic clinics
High client value, dense competition, and advertising policy that suspends rather than warns.
Aesthetic clinics03 Healthcare
The confirmed appointment is the conversion — and most of it arrives by phone.
Healthcare04 B2B companies
Few enquiries, high contract value. Three serious ones a month can outvalue a year of noise.
B2B and industrial05 Professional services
Legal, finance and consulting — trust is bought before the service is.
Professional servicesCatalogue and visit
Retail, hospitality and education
E-commerce
The product feed is the targeting. A tuned campaign on a neglected feed sells nothing.
02Hotels and hospitality
Sharp seasonality, and a guest who compares for days before booking.
03Showrooms
Cars, furniture and accessories: the showroom visit is the conversion — the hardest thing to measure, and the only one that matters.
04Schools and universities
One intake window a year, and a decision made by a family rather than a person.
The difference
A generalist setup, or a sector build?
Both look identical in the interface. They diverge in what gets counted.
Generalist
The same template on every account
- One conversion action for everyone — usually the form, because it is the easiest to install.
- Default attribution window, which is short for property and long for a service call.
- Every lead valued equally, so budget drifts toward whatever is cheapest to acquire.
- Copy written without reference to the advertising policy governing that sector.
What we do
Measurement set to the sector
- The conversion defined as what actually earns: a booking, a viewing, a showroom visit.
- An attribution window measured from your own data, not left at the default.
- Real order value passed with each conversion, so budget follows margin.
- Copy written against the policy that governs your sector before it is submitted.
And if your sector is not on this list, say so on the call. We have run accounts outside it — but we will tell you honestly how much of the advantage transfers.
Google Ads
The conversion changes with your sector
A call for a service firm, a viewing for property, a basket for a store, a booking for travel — we define the conversion before we build.
TEMERALDS · Google Partner since 2017
Questions
What gets asked about sectors
01My sector is not listed — can you still help?
Often yes. What transfers between sectors is the method: measurement first, structure by intent, weekly work. What does not transfer is knowing the auction from the inside — and we will tell you which of the two you are buying.
02Do you work with competitors in the same sector?
Not in the same market at the same time. Two clients bidding against each other with one agency in the middle is a conflict no process solves.
03How much does sector experience actually matter?
Most in the first month, least by the sixth. It shortens the learning period — it does not replace the data your own account produces.
04Do fees differ by sector?
No. One fee structure from 7,500 SAR a month, rising with scope rather than with sector. A clinic and a developer pay by campaigns, markets and tracking depth, not by category.
05Whose ad account runs my sector campaign?
Ours, in every sector. We never ask for access to yours, and we show you the account on a Google Meet call so you can verify spend and performance yourself.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start your campaign
Thirty minutes reviewing your market and competitors, then a written proposal with scope and fees. No access to your account, no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
