Sharp seasons · a comparing guest
Google Ads for Hotels and Hospitality
Hospitality demand does not rise steadily, it spikes. And your competition is not the hotel down the road — it is a global booking platform with a budget you cannot match.
Sharp seasons · Direct bookings · Returning guests
- 1goal: the direct booking
- 52written reports a year
- 97Kconversions measured
- 2017Google Partner since
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- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
Near me, right now
Someone looking for dinner tonight doesn’t cross the city — a tight radius and scheduling around the peaks; and for stays, budget follows the season.
TEMERALDS · Google Partner since 2017
The auction
What governs the hospitality auction
Two constraints decide everything: a season that moves and a competitor you cannot outbid.
- 01Season, not monthHolidays, events and school terms move demand in short windows. A flat monthly budget misses the peak and burns through the lull.
- 02The platformsDo not fight a global booking site on generic terms with your budget. Compete on the direct booking, the specific package and the local knowledge they cannot offer.
- 03The guest comparesDays of comparison before booking, across several tabs. Remarketing matters more here than in almost any sector.
- 04Direct is the marginA booking through a platform costs you commission. A direct booking is the whole point of advertising at all.
How we build a hospitality account
- Season-weighted budget — Rising weeks before the peak, withdrawing through the lull.
- Direct-booking focus — Your own name and package terms, where the margin actually is.
- Platform avoidance — Not bidding generic terms against budgets that cannot be matched.
- Package keywords — Specific offers rather than the category — narrower and closer to booking.
- Remarketing — Because the guest compares for days before deciding.
- Value passing — Room rate and length of stay, so bidding follows revenue.
- Language split — Where international guests search in a different language from local ones.
- Event calendars — Local events treated as their own demand windows.
The difference
Competing with the platforms, or around them?
This is where most hospitality budgets are lost, and it is decided in the keyword list.
Common
Head-on
- Bidding on "hotels in" against platforms with budgets an order of magnitude larger.
- A flat monthly budget against demand that arrives in short, sharp windows.
- Competing on price with a channel that will always undercut you.
- Bookings measured without separating direct from commissioned.
What we do
Around them
- Your own name, your packages and the specific offers only you have.
- Budget weighted to the season and the local event calendar.
- Competing on the direct rate and the flexibility a platform cannot match.
- Direct bookings measured separately, because that is where the margin sits.
Hospitality is one of the sectors where deciding what not to bid on matters more than deciding what to bid on.
Services
Services for Google Ads for hotels and hospitality
Google Ads
The second visit is the profit
A first visit rarely pays for itself — we measure repeat bookings and remarket to past guests with reasons to return.
TEMERALDS · Google Partner since 2017
Questions
What gets asked in hospitality
01How do I compete with booking platforms?
Not in their auction. Your advantage is the direct rate, the specific package and the flexibility they cannot offer — and those are narrower, less contested keywords closer to a booking.
02When should I start the season campaign?
Weeks before the peak, with a measured budget that builds remarketing lists. You then enter the season with a warm audience and more efficient spend.
03Should I advertise out of season?
At a minimum, to keep the account learning and to keep gathering data while auctions are quiet. Switching off entirely means a cold start every season.
04How do I get direct bookings instead of platform ones?
By not competing where platforms are strongest. Your name, your packages and your direct rate are narrower, less contested keywords, and they carry the margin the platform takes.
05How far ahead do guests book?
It varies by segment, and we measure it rather than assume. The attribution window follows that measurement — a short one credits none of the comparison period.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start your hospitality campaign
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
