Builds demand · measured over weeks
YouTube Ads
YouTube does not capture demand, it creates it. Which means the click it earns today is rarely the sale it produces — and measuring it like search guarantees switching it off while it works.
The first five seconds · Brand search lift · Weeks, not clicks
- 5sbefore the skip decides it
- 3months minimum to judge it
- 0video we film ourselves
- 2017Google Partner since
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
Five seconds before the Skip button
The idea is said before the button appears — a face or motion in the first second, not a logo waiting to animate.
TEMERALDS · Google Partner since 2017
The full film
YouTube ads: be seen, be remembered
The first five seconds, a format for every goal, scripts that sell and vertical cuts for Shorts — measured by visits and sales, not views alone.
Figures and brand names in the film are illustrative; results differ from account to account.
See all our creative workVideo · 30 seconds
You have five seconds.
An ad that’s watched before “Skip”, and a brand that’s remembered after it.
See all our creative work
The method
What YouTube actually does
Four facts that decide whether this channel is right for you.
- 01It creates, not capturesNobody on YouTube was searching for you. The campaign builds awareness that search later converts — which is why attribution matters more here than anywhere.
- 02The first five secondsBefore the skip, and they decide everything. A brand intro burns them; the problem stated plainly does not.
- 03Long windowsA view today can convert six weeks later. A short attribution window shows this channel producing nothing.
- 04Production is yoursWe write the brief and plan the targeting. The footage comes from you — and thin footage cannot be compensated for by targeting.
How we run YouTube
- Audience building — Built from your converting search traffic, not from broad interest categories.
- The five-second brief — Written so the problem lands before the skip button appears.
- Extended attribution — A window matched to your actual sales cycle.
- Remarketing pairing — Viewers moved into search and display remarketing afterwards.
- Placement control — Where the ad shows, reviewed rather than left open.
- Frequency caps — So the same person is not shown the same ad twenty times.
- View-through measurement — Separated from click-through, because they mean different things.
- Staged budget — Small until the creative proves out, then scaled.
The difference
Measuring YouTube like search, or like what it is?
This one decision explains most abandoned YouTube campaigns.
Common
Judged on direct clicks
- Cost per conversion compared directly against search, where it will always lose.
- A default attribution window that credits none of the demand it created.
- The campaign stopped in week three, before the demand it built has reached search.
- Creative built as a brand film rather than as a problem stated in five seconds.
What we do
Judged on demand created
- Measured on branded search volume, remarketing list growth and assisted conversions.
- An attribution window matched to your sales cycle.
- Run long enough for the demand it creates to arrive in search.
- Creative built for the five seconds before the skip.
If your budget cannot sustain a channel for three months, we will say so and recommend search instead. YouTube on a two-month budget is money spent on someone else’s eventual customer.
Google Ads
The delayed effect, not the click
Someone who watches today searches your name next week — we measure brand search and total conversions, not the direct click.
TEMERALDS · Google Partner since 2017
Questions
What gets asked about YouTube ads
01Do you produce the video?
No. We write the brief, plan the targeting and run the campaign. Filming and editing come from you or your production partner.
02How long before it shows results?
Direct conversions from week one are rare and not the point. The signal to watch is branded search volume and remarketing list growth over six to twelve weeks.
03Is my budget large enough?
If it cannot sustain three months alongside your search campaign, start with search. We would rather say that than take the work.
04What length should the video be?
Whatever earns the first five seconds. A fifteen-second ad that states the problem outperforms a ninety-second brand film in every account we have run.
05Can I reuse my existing video?
Often, with a re-cut. The usual problem is a logo-first opening, which spends the only seconds that matter before the skip button appears.
06How do I know it worked?
Branded search volume, remarketing list growth and assisted conversions — measured over six to twelve weeks rather than on same-day clicks.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Discuss a YouTube campaign
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
