Before any spend
Conversion Tracking Setup
An account without working tracking still produces a confident report. It just cannot tell you which half of the budget worked — and in this region most enquiries arrive as a message, not a form.
Calls · WhatsApp · Forms · Orders
- 4events: call, WhatsApp, form, value
- 1rule: before any spend
- 4–7working days to launch
- 0accounts launched without it
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
Before the first riyal, not a month later
Calls, WhatsApp, forms and orders — each with its ad source before launch, or bidding learns from the wrong thing.
TEMERALDS · Google Partner since 2017
The full film
Conversion tracking: every sale, counted
Calls, WhatsApp, forms and orders tracked to the keyword that brought them, so the campaign learns from real sales rather than clicks.
Figures and brand names in the film are illustrative; results differ from account to account.
See all our creative workVideo · 30 seconds
Clicks you see. Sales you don’t.
We track calls, WhatsApp and forms before we spend a single riyal.
See all our creative work
The method
What has to be measured
Four events, and most accounts measure one of them.
- 01CallsIn healthcare, home services and showrooms, most enquiries arrive by phone. A dynamic number ties each call to the ad that produced it.
- 02WhatsAppAcross these markets it carries more enquiries than forms do. The button click is an event and it can be tied to its source.
- 03FormsThe easiest to measure, and usually the smallest share. Measuring only this understates the account.
- 04Value, not countWhere order value varies, passing the real figure moves budget toward margin instead of toward whatever is lowest-priced.
What we set up
- Call tracking — A dynamic number in the ad and on the page, with a minimum duration.
- WhatsApp events — Each button click tied to its campaign and its page.
- Form submissions — Measured at the point of submission, not at page load.
- Dynamic value — Real order value passed with each conversion where it varies.
- Offline events — Showroom visits and confirmed appointments where they can be captured.
- Tag verification — Every event tested before launch rather than assumed.
- Attribution window — Matched to your sales cycle, not left at the default.
- Cross-device — So a phone search and a desktop purchase count once.
The difference
Measuring clicks, or measuring enquiries?
This is the single most consequential setting in any account, and it is usually inherited rather than decided.
Common
Clicks and sessions
- The account judged on traffic, which always looks like progress.
- Calls and WhatsApp messages arriving with no record of which ad produced them.
- One conversion action counted equally, regardless of what the order is worth.
- A default attribution window that credits the last click and hides what built the sale.
What we do
Enquiries and value
- Every call, message and form tied to the ad that produced it.
- Real order value passed, so bidding follows margin rather than volume.
- An attribution window measured from your own data.
- Events verified before launch, so the first month’s data is usable.
We set this before any spend, on every account, without exception. Buying traffic before measurement is buying a report you cannot act on.
Google Ads
A number that arrives isn’t what you think
A tag that doesn’t fire, counts twice, or sends a fixed value for every order — we test every conversion before we trust it.
TEMERALDS · Google Partner since 2017
Questions
What gets asked about tracking
01Can you track WhatsApp enquiries?
Yes — the button click is an event, tied to the campaign, the keyword and the page. In these markets it is frequently the majority of enquiries.
02Do I need Google Tag Manager?
Usually yes. It keeps the tags in one place and lets us change measurement without touching your site each time.
03What if my tracking is already set up?
We verify it rather than assume it. Most inherited setups double-count or miss the channel that actually carries the enquiries.
04Can you track WhatsApp properly?
Yes — the button click is an event tied to the campaign, the keyword and the page. In these markets it frequently carries the majority of enquiries, and accounts that ignore it understate themselves badly.
05What if my tracking already exists?
We verify rather than assume. Most inherited setups either double-count or miss the channel that actually carries the enquiries — and both errors look like healthy reporting.
06Do I need to change my website?
Usually a tag and a few event triggers, not a rebuild. If the site cannot support measurement at all, we say so before quoting rather than after.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Set up tracking first
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
