One office · seven markets · since 2017
About Temeralds
A Google Ads agency in New Cairo, led by Muhammad Makram, running accounts across Saudi Arabia, Egypt and the Gulf. We are not a full-service agency and we do not intend to become one.
What we are
An agency, not a freelancer — and one discipline, not ten
Temeralds is a team led by Muhammad Makram, a certified Google Partner since 2017. There is one office, in New Cairo, and every one of the seven markets is run from it. We do not work through intermediaries, and we do not open representative offices in markets we serve.
We run Google Ads, with SEO and AI visibility around it. We do not run social media advertising, we do not build brands, and we do not quietly subcontract what we do not do. An agency that sells everything is excellent at nothing — and the client discovers that in month three.
What we hold to
Four positions that cost us work
Each of these has lost us clients. We keep them because the alternative is a business that reads well on a website and badly in month three.
- 01We never ask for your accountCampaigns run on our own ad accounts. Your card is linked directly so Google bills you for clicks, and you get temporary read access to verify spend yourself. We do not look inside your existing account — not before a contract and not after one.
- 02A fixed fee, never a percentageA percentage of spend makes our income rise when yours does not. We earn less on large accounts because of this, and we accept it rather than write a conflict of interest into the contract.
- 03We say when the answer is noWhen Google is the wrong channel, when the budget is too small, when the sector does not suit us — we say so. It costs us engagements every month and saves clients a quarter.
- 04We guarantee nothing we do not controlNo position, no number of leads. Ranking is Google’s decision. What we commit to is the method: tracking that works, negatives written weekly, and a written report you can read.
Timeline
The first ninety days — what happens and when
We promise no number on a date. But the order of work is fixed, and this is it.
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Day 0
Setup and tracking
Measurement set before any spend: call, WhatsApp and form, each tied to its source.
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Days 4 – 7
Launch
Account, campaigns and landing page live. First clicks the same day.
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Days 14 – 30
First data
The search-terms report starts producing real negatives, and budget moves toward what converts.
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Days 60 – 90
Stability
Cost per lead settles, then falls. This is where you compare against month one — not before.
In numbers
In numbers
How we differ
What you are usually offered, and what we offer instead
Every line on the left is standard practice in this region. That is precisely why it is worth stating the right-hand column plainly.
The usual arrangement
- Access to your ad account requested before any contract exists.
- A percentage of media spend as the fee.
- A dashboard at month end instead of an explanation.
- An account manager relaying your questions to whoever does the work.
- A twelve-month contract presented as a partnership.
What we ask you to hold us to
- Our accounts, never yours, with read access so you can verify.
- A fixed fee agreed in advance and unmoved by your spend.
- A written weekly report explaining what changed and why.
- You speak directly to the person running your account.
- A rolling monthly subscription you can end any month.
On termination we delete your payment card and your site link. That is the entirety of what we hold for you — no exit fee, no notice period, and nothing to negotiate on the way out.
Questions
What gets asked about the agency
Who will actually work on my account?
The Temeralds team, led by Muhammad Makram — a certified Google Partner since 2017. You speak to whoever runs your campaign, not to an intermediary.
Where are you based?
One office, in New Cairo, Egypt. All seven markets are run from it, and we hold no branch or representative offices.
Why only Google Ads?
Because one auction understood properly is worth more than six understood partially. We add SEO and AI visibility because they share the same search intent — not to widen the invoice.
Do you work with competitors in the same sector?
Not in the same market at the same time. Two clients bidding against each other with one agency in the middle is a conflict no process resolves.
How many clients do you have?
Fewer than an agency of our age usually would, deliberately. We turn down work that would look good on an invoice and badly in three months.
How we work — in writing
Terms and ownership
We hold ourselves to complete clarity with clients. The clauses below set out how we work, who owns what, and the financial obligations — before any engagement begins.
- 01 AccountsAll campaigns run on agency ad accounts that we own. We do not sell, rent or transfer them to any party, and we never ask for access to yours.
- 02 On terminationthe client’s payment card and website link are deleted — and that is the entirety of what we hold for the client.
- 03 OwnershipNeither the client nor any third party owns any of the tools, Accounts or sites we use; they are the exclusive property of TEMERALDS.
- 04 Advertising and indexing sitesEvery site used for advertising or indexing (SEO) is the exclusive property of Temeralds.
- 05 Fees and currencyAgency fees start at 7,500 SAR a month, or the equivalent in your own currency. Click budget is entirely separate and carried by the client on their own card, and Google collects it directly — we are not a party to it.
- 06 ContractsFormal contracts are signed setting out the relationship and the obligations of both sides.
One set of terms, whatever your sector
The same terms, whatever your business
E-commerce, real estate, showrooms, dealerships, fit-out, clinics, home services and the rest — the same clauses, no exceptions.
- All campaigns run on our accounts media owned by the agency — never sold, rented or transferred.
- The client provides a payment card carrying the daily and monthly click budget, and a contact number.
- The campaign is funded straight from the client’s card, and Google collects the click costs — we do not.
- We grant the client temporary read access to the account running their campaigns, so they can verify spend and performance themselves.
- On termination the payment card Payment and site link are deleted — and that is everything we retain for the client.
Launch: once payment and your details arrive, the campaign is built and live within 4 to 7 working days.
The one exception — your website link
In e-commerce, real estate, furniture showrooms and dealerships the client brings their own site link, because the campaign is built on their catalogue or inventory. In services — fit-out, cleaning, moving and the like — we use our own sites, which we do not sell, and link the client’s card and phone number to them.
Financial detail
Campaigns built and run on our accounts
The agency’s accounts, not yours. Your card is linked to the account directly. The figure rises above its floor on five factors: number of campaigns, geographic scope (one city or a whole market), number of markets, catalogue or service size, and depth of tracking (per branch or unified).
Click budget is entirely separate — paid from your card and collected by Google directly. We hold ad accounts in Saudi Riyal, Egyptian Pound and US Dollar, and place you on whichever suits your market and card.
Fees start at 7,500 SAR a month — or the equivalent in your own currency — and rise with scope. We do not quote before we understand your business: we analyse your market and competitors free of charge, then give you one specific figure.
We work with accounts whose media budget starts at 30,000 SAR a month or the equivalent. Below that an account does not gather enough conversion data to stabilise in reasonable time, so the fee is spent without the client reaching a result worth having.
The client carries click costs on their own card, and Google collects those amounts directly — not us.
No one owns any of our tools, accounts or sites — all are the exclusive property of TEMERALDS.
Start
Start from the numbers you already have
Tell us what you sell and where. Thirty minutes on a call, then a written proposal with scope, fees and what the first ninety days look like. No access to your account, and no commitment.
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Kuwait · Qatar · Bahrain · Oman