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Market read

Where our office is

Google Ads in Egypt

From our office in New Cairo, we build the Google presence of companies and brands in Egypt — in the Egyptian searcher’s own words, measured all the way to the deal.

Cairo and Giza · Alexandria · The North Coast · EGP accounts

  • 1office, in New Cairo
  • EGPaccounts held in local currency
  • 7markets run from here
  • 4–7working days to launch

Check it yourself

Google Ads

A vast market, precisely aimed.

Scale tempts you to spread wide — we scale after demand is proven, not before, so the budget reaches the people who decide and buy.

TEMERALDS · Google Partner since 2017

Google Ads in Egypt: how we run the market

The full film

Google Ads in Egypt: how we run the market

Egypt is more than one market: what drives the Egyptian auction, every message traced to its source, volume against value, and a report per district.

  • 1:36
  • With sound
  • 7 chapters

Figures and brand names in the film are illustrative; results differ from account to account.

See all our creative work

Video · 30 seconds

Built for brands.

New Cairo, Sheikh Zayed and the North Coast — in the Egyptian searcher’s own words, with an audience chosen with care.

See all our creative work
Google Ads in Egypt — Temeralds

The auction

What makes the Egyptian auction different

The opportunity here is real. So is the reason most accounts spend through it without noticing.

  • 01ScaleThe largest searching audience in the region, in an auction less crowded than the Gulf. An edge for brands that measure enquiries; a trap for those who measure clicks.
  • 02PhrasingThe Egyptian searcher writes differently from the Saudi one — different prepositions, different spellings, different words for the same service. Copying a Gulf account produces terms nobody types.
  • 03WhatsApp carries the enquiryMost demand ends in a message rather than a form. What is not tied to its source cannot be improved.
  • 04CurrencyAn account billed in dollars loses value on every exchange movement. We hold accounts in Egyptian pounds.

Google Ads

Every message has a source

Most demand in Egypt ends in a WhatsApp message — we tie each message to the ad it came from.

TEMERALDS · Google Partner since 2017

The difference

Volume, or value?

The question decides the outcome of most Egyptian accounts we are asked to look at.

Common

Chasing volume

  • Broad targeting that chases traffic — budget consumed before it reaches a decision-maker.
  • Numbers that look excellent: plenty of clicks — and few deals.
  • A dollar account eroding with every exchange movement.
  • WhatsApp messages arriving with no record of which ad produced them.

What we do

Building value

  • Commercial-intent keywords, with negatives reviewed every week.
  • Measurement reaching the enquiry rather than the click, so the real numbers are visible.
  • An Egyptian pound account, protecting the budget from currency movement.
  • Every message tied to the ad that produced it.

The Egyptian auction rewards whoever disciplines before scaling. The opportunity is open now, and it narrows with every advertiser that enters.

Straight answer

Our office is here — and what that does and does not mean

New Cairo is our only office, and all seven markets are run from it. A meeting in person is possible by appointment.

What it does not mean is that the work happens differently. Most of it runs on Google Meet and WhatsApp, with a written report every week — because an account is improved by reading its data, not by sitting near it.

Questions

What gets asked before starting in Egypt

Your question isn’t here?

Ask us on WhatsApp, or book a thirty-minute call.

WhatsApp Book a call
01Do you have an office in Egypt?

Yes — New Cairo. It is our only office, and every one of the seven markets is run from it.

02Which currency do I pay in?

Fees start at 7,500 SAR a month or the equivalent in Egyptian pounds. Click budget is separate, charged to your card and collected by Google — and we hold Egyptian pound ad accounts.

03How does the Egyptian auction differ from the Gulf?

A larger audience, in an auction less crowded in most sectors. That doesn’t make the right answer automatic — which is why we set tracking before launch and measure to the enquiry, not the click.

04Is my budget too small for you?

We work from 30,000 SAR a month or the equivalent in media budget. Below that an account takes too long to settle, and we would rather say so now.

05Whose ad account runs the campaign?

Ours, held in Egyptian pounds. We never ask for access to yours; your card links to our account so Google collects click costs directly, and we walk you through the account on a Google Meet call.

06Is there a lock-in?

No. Rolling monthly with no exit fee — your card and site link are deleted on termination and nothing else is retained.

Related markets

All markets

How we work — in writing

Four clauses that govern every engagement

Signed into a formal contract, and applied in every market we work in.

Full terms
01
Account
Our accounts, not yours — and we never look inside yours.
02
Payment
Your card is linked to the account, and Google collects the click costs.
03
Oversight
The account is shown to you on a Google Meet call so you can verify spend and performance.
04
Fees
From 7,500 SAR a month, or the equivalent in your own currency.

Start

Build your brand’s presence in Egypt

Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.

We reply within one working day

Office

New Cairo, Egypt

Markets

Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide