Where our office is
Google Ads in Egypt
Our office is in New Cairo, and the Egyptian search auction still costs a fraction of the Gulf. That is an advantage and a trap: cheap clicks make waste harder to notice.
The auction
What makes the Egyptian auction different
The opportunity here is real. So is the reason most accounts spend through it without noticing.
- 01Cheap clicksCost per click is far below the Gulf. That is an opportunity and a trap: it is easy to spend a great deal on traffic that never converts while the numbers look healthy.
- 02PhrasingThe Egyptian searcher writes differently from the Saudi one — different prepositions, different spellings, different words for the same service. Copying a Gulf account produces terms nobody types.
- 03WhatsApp carries the enquiryMost demand ends in a message rather than a form. What is not tied to its source cannot be improved.
- 04CurrencyAn account billed in dollars loses value on every exchange movement. We hold accounts in Egyptian pounds.
Sectors
What drives the Egyptian auction
Real estate and developers
The heaviest sector by far — and instalment terms are search terms.
Read 02E-commerce
A fast-growing market where delivery and catalogue decide the result.
Read 03Healthcare
Dense competition and a patient who researches before calling.
Read 04Aesthetic clinics
High client value and strict advertising policy.
Read 05Schools and universities
A large private education sector with one intake window.
Read 06Professional services
Legal, finance and consulting serving a formalising economy.
ReadThe difference
Is cheap an opportunity or a trap?
The question decides the outcome of most Egyptian accounts we are asked to look at.
Cheap without discipline
- Broad targeting because the click is cheap — budget consumed before reaching a buyer.
- Numbers that look excellent: high traffic, low cost, and few enquiries.
- A dollar account eroding with every exchange movement.
- WhatsApp messages arriving with no record of which ad produced them.
Cheap with discipline
- Commercial-intent keywords and negatives written weekly, despite the low click price.
- Measurement reaching the enquiry rather than the click, so the real numbers are visible.
- An Egyptian pound account, protecting the budget from currency movement.
- Every message tied to the ad that produced it.
The Egyptian auction rewards whoever disciplines before scaling. The opportunity is open now, and it narrows with every advertiser that enters.
Coverage
Cities and areas we target
Straight answer
Our office is here — and what that does and does not mean
New Cairo is our only office, and all seven markets are run from it. A meeting in person is possible by appointment.
What it does not mean is that the work happens differently. Most of it runs on Google Meet and WhatsApp, with a written report every week — because an account is improved by reading its data, not by sitting near it.
Timeline
The first ninety days — what happens and when
We promise no number on a date. But the order of work is fixed, and this is it.
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Day 0
Setup and tracking
Measurement set before any spend: call, WhatsApp and form, each tied to its source.
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Days 4 – 7
Launch
Account, campaigns and landing page live. First clicks the same day.
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Days 14 – 30
First data
The search-terms report starts producing real negatives, and budget moves toward what converts.
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Days 60 – 90
Stability
Cost per lead settles, then falls. This is where you compare against month one — not before.
In numbers
What this market looks like
Questions
What gets asked before starting in Egypt
Do you have an office in Egypt?
Yes — New Cairo. It is our only office, and every one of the seven markets is run from it.
Which currency do I pay in?
Fees start at 7,500 SAR a month or the equivalent in Egyptian pounds. Click budget is separate, charged to your card and collected by Google — and we hold Egyptian pound ad accounts.
Is the Egyptian auction really cheaper?
Considerably cheaper than the Gulf. But cheap means the mistake is cheap, not that the right answer is automatic — which is why we set tracking before launch.
Is my budget too small for you?
We work from 30,000 SAR a month or the equivalent in media budget. Below that an account takes too long to settle, and we would rather say so now.
Whose ad account runs the campaign?
Ours, held in Egyptian pounds. We never ask for access to yours; your card links to our account so Google collects click costs directly, and you get temporary read access.
Is there a lock-in?
No. Rolling monthly with no exit fee — your card and site link are deleted on termination and nothing else is retained.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied across all seven markets.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google the click costs.
- Oversight
- Temporary read access to verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start in Egypt
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
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