Our primary market · since 2017
Google Ads in Saudi Arabia
Saudi Arabia is the most competitive auction in the region and where every one of our clients is today. The discipline this market forces is what we apply everywhere else.
The auction
Four things that raise the cost of a mistake here
What works in a cheaper market does not transfer. These four set the structure before a keyword is written.
- 01CostAmong the highest cost per click in the region across most sectors. An unqualified click here costs several times what the same click costs in Cairo.
- 02CompetitionMany advertisers bidding on the same words, which means the margin is made by exclusion and Quality Score rather than by raising bids.
- 03PhrasingThe Saudi searcher uses a preposition that differs from the Egyptian one, and English-language demand is a minority — but a high-value one in some sectors.
- 04City, not kingdomRiyadh, Jeddah and the Eastern Province are separate auctions with different costs and intents. Targeting the Kingdom as one block pays the dearest city’s price.
Sectors
What drives the Saudi auction
Contracting and fit-out
High contract value against low volume — each enquiry deserves pursuit.
Read 02Real estate and developers
The heaviest sector in the auction and the longest decision cycle.
Read 03Healthcare
Trust before price, and most enquiries arrive as a phone call.
Read 04Aesthetic clinics
High client value, dense competition and strict advertising policy.
Read 05E-commerce
The catalogue is the targeting, and return is measured on basket value.
Read 06Professional services
Legal, finance and consulting serving a fast-formalising market.
ReadThe difference
The Kingdom as one block, or city by city?
Targeting Saudi Arabia as a single country is the easiest setting and the most wasteful one.
One national campaign
- A shared bid pays Riyadh’s price while serving cities that cost considerably less.
- Ads written without the city named, lowering relevance and raising cost on the same keyword.
- Enquiries from regions your team cannot serve — a business in Jeddah earning nothing from a click in Tabuk.
- No way to see which city earns, so neither scaling nor stopping is possible.
Separated where cost or intent differ
- A campaign per major city, measured and paused on its own.
- Keywords in the phrasing the market actually uses, not translated from another.
- Regions excluded where your team cannot deliver.
- Each city read separately, so budget follows what sells.
We build this into every Saudi account from the first day — not after cost per lead rises in the third month.
Coverage
Cities we target inside the Kingdom
Straight answer
Our office is in Cairo, and every Saudi account is run from it
We hold no office in the Kingdom. What decides your result is who reads the search-terms report each week and what they do about it — and that work happens wherever the data is, not wherever the postcode is.
Meetings on Google Meet, day-to-day contact on WhatsApp, and a written report every week. If your business requires a locally present supplier, we are not your best option — and we would rather say so before the contract than after it.
Timeline
The first ninety days — what happens and when
We promise no number on a date. But the order of work is fixed, and this is it.
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Day 0
Setup and tracking
Measurement set before any spend: call, WhatsApp and form, each tied to its source.
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Days 4 – 7
Launch
Account, campaigns and landing page live. First clicks the same day.
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Days 14 – 30
First data
The search-terms report starts producing real negatives, and budget moves toward what converts.
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Days 60 – 90
Stability
Cost per lead settles, then falls. This is where you compare against month one — not before.
In numbers
What this engagement looks like
Questions
What gets asked before starting in Saudi Arabia
Do I need Arabic and English campaigns?
Arabic carries the majority of demand in nearly every sector. English matters in a few — professional services, some healthcare, and parts of real estate — and we decide from your own search data.
Why is the Saudi auction so expensive?
More advertisers competing for the same keyword, and the auction is priced by competition. This is why negatives matter more than bids here.
How much budget do I need?
We work with accounts whose media budget starts at 30,000 SAR a month. In this market that is a working minimum rather than a comfortable one, and the figure depends on your sector and cities.
Do you have Saudi clients now?
Every client we run today is in this market. That is where the method was built, and it is why we apply it to the other six.
Whose ad account is used?
Ours. Campaigns run on the agency's own accounts, we never ask for access to yours, your card is linked directly so Google bills you for clicks, and you get temporary read access to verify.
Can I stop any month?
Yes. A rolling monthly subscription with no exit fee. On termination your payment card and site link are deleted, and that is everything we hold for you.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied across all seven markets.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google the click costs.
- Oversight
- Temporary read access to verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start in Saudi Arabia
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Kuwait · Qatar · Bahrain · Oman