Our primary market · since 2017
Google Ads in Saudi Arabia
Saudi Arabia is one of the most competitive auctions in the region and where most of our clients are today. The discipline this market forces is what we apply everywhere else.
Riyadh · Jeddah · Dammam and the Eastern Province · Saudi Arabic and English
- 3major city auctions, each run separately
- 2017running Saudi accounts since
- 30,000SAR minimum media budget
- 4–7working days to launch
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
The market
Google Ads in Saudi Arabia: one country, three auctions
For a business looking for a Google Ads agency or PPC services in Saudi Arabia, the Kingdom is not one market inside the account. Riyadh, Jeddah and the Eastern Province are three auctions with different costs, seasons and search habits, and Makkah, Madinah, Qassim and the south are smaller markets with their own logic. Targeting the country as one block pays the dearest city’s price everywhere.
This page is the entry to the whole market: from here to a dedicated page for each major city, and to the two pages that answer the contract questions — who you sign with, and what happens in your account every week.
Google Ads agency in Saudi ArabiaPPC management in Saudi Arabia
Google Ads
An auction per city
Riyadh, Jeddah and the Eastern Province — three campaigns, each measured on its own, so the winner scales and the loser stops.
TEMERALDS · Google Partner since 2017
The full film
Google Ads in Saudi Arabia: how we run the market
Saudi Arabia city by city: what drives the auction, why each city gets its own campaign, four things that raise the cost of a mistake, and a report for each city.
Figures and brand names in the film are illustrative; results differ from account to account.
See all our creative workVideo · 30 seconds
Built to lead.
A campaign for every city, keywords written the way Saudis actually search, and a written report behind every decision.
See all our creative work
The auction
Four things that raise the cost of a mistake here
What works in a less crowded market does not transfer. These four set the structure before a keyword is written.
- 01CostAmong the highest cost per click in the region across most sectors. An unqualified click here costs several times what the same click costs in Cairo.
- 02CompetitionMany advertisers bidding on the same words, which means the margin is made by exclusion and Quality Score rather than by raising bids.
- 03PhrasingThe Saudi searcher uses a preposition that differs from the Egyptian one, and English-language demand is a minority — but a high-value one in some sectors.
- 04City, not kingdomRiyadh, Jeddah and the Eastern Province are separate auctions with different costs and intents. Targeting the Kingdom as one block pays the dearest city’s price.
Google Ads
Every riyal reported
Spend on one side, leads on the other — a written report every week explaining where each riyal went.
TEMERALDS · Google Partner since 2017
Sectors
What drives the Saudi auction
Contracting and fit-out
High contract value against low volume — each enquiry deserves pursuit.
02Real estate and developers
The heaviest sector in the auction and the longest decision cycle.
03Healthcare
Trust before price, and most enquiries arrive as a phone call.
04Aesthetic clinics
High client value, dense competition and strict advertising policy.
05E-commerce
The catalogue is the targeting, and return is measured on basket value.
06Professional services
Legal, finance and consulting serving a fast-formalising market.
The difference
The Kingdom as one block, or city by city?
Targeting Saudi Arabia as a single country is the easiest setting and the most wasteful one.
Common
One national campaign
- A shared bid pays Riyadh’s price while serving cities that cost considerably less.
- Ads written without the city named, lowering relevance and raising cost on the same keyword.
- Enquiries from regions your team cannot serve — a business in Jeddah earning nothing from a click in Tabuk.
- No way to see which city earns, so neither scaling nor stopping is possible.
What we do
Separated where cost or intent differ
- A campaign per major city, measured and paused on its own.
- Keywords in the phrasing the market actually uses, not translated from another.
- Regions excluded where your team cannot deliver.
- Each city read separately, so budget follows what sells.
We build this into every Saudi account from the first day — not after cost per lead rises in the third month.
Cities
Saudi cities: three major auctions and the markets around them
Google Ads agency in Riyadh
The most crowded auction in the Kingdom, and a city of four areas with different intent.
02Google Ads agency in Jeddah
A trading port and the gateway to Makkah, with a budget that follows Umrah and summer.
03Google Ads agency in Dammam
The Eastern Province: a chain of towns where each searcher types their own.
Makkah and Madinah
Hospitality, transport and services for visitors, with Umrah and Hajj deciding the budget.
Qassim, Hail and the north
Buraidah, Unaizah, Hail and Tabuk: a calmer auction, with city names typed explicitly.
The south and Taif
Abha, Khamis Mushait, Jazan and Taif: summer and domestic tourism, and local service demand.
Straight answer
Our office is in Cairo, and every Saudi account is run from it
We hold no office in the Kingdom. What decides your result is who reads the search-terms report each week and what they do about it — and that work happens wherever the data is, not wherever the postcode is.
Meetings on Google Meet, day-to-day contact on WhatsApp, and a written report every week. If your business requires a locally present supplier, we are not your best option — and we would rather say so before the contract than after it.
Questions
What gets asked before starting in Saudi Arabia
01Do I need Arabic and English campaigns?
Arabic carries the majority of demand in nearly every sector. English matters in a few — professional services, some healthcare, and parts of real estate — and we decide from your own search data.
02Why is the Saudi auction so expensive?
More advertisers competing for the same keyword, and the auction is priced by competition. This is why negatives matter more than bids here.
03How much budget do I need?
We work with accounts whose media budget starts at 30,000 SAR a month. In this market that is a working minimum rather than a comfortable one, and the figure depends on your sector and cities.
04Do you have Saudi clients now?
Most of the clients we run today are in this market. That is where the method was built, and it is why we apply it to the other six.
05Whose ad account is used?
Ours. Campaigns run on the agency's own accounts, we never ask for access to yours, your card is linked directly so Google bills you for clicks, and we show you the account on a Google Meet call to verify.
06Can I stop any month?
Yes. A rolling monthly subscription with no exit fee. On termination your payment card and site link are deleted, and that is everything we hold for you.
07Do you work outside Riyadh?
Yes — Jeddah, the Eastern Province, Makkah, Madinah, Qassim, the south and the north. Each area gets its own campaign or ad group, depending on search volume and what your team reaches.
08Which cities have their own page?
Riyadh, Jeddah and Dammam with the Eastern Province — the three major auctions in the Kingdom. The others are covered on this page.
09Do Saudi searchers use English?
A minority do, but a valuable one in sectors such as real estate, healthcare and professional services. Arabic remains the main language of search, phrased the Saudi way.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start in Saudi Arabia
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
