For companies that sell to companies
Google Ads for B2B Companies
Google Ads for B2B companies runs on different rules: an account that produces three enquiries a month can outperform one producing three hundred. For contracting, industrial, professional-services and enterprise suppliers — where every default setting in Google Ads is pointed the wrong way.
Few enquiries · Large contracts · Qualified before sales
- 3enquiries can outvalue a year of traffic
- 1horizon agreed before we start
- 97Kconversions measured
- 2017Google Partner since
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
Three serious buyers, not twenty leads
One contract covers months of advertising — a form that asks for scope, budget and timing before the lead reaches your engineers.
TEMERALDS · Google Partner since 2017
The auction
What governs B2B Google Ads
Low volume and high value invert almost every standard assumption.
- 01Volume is the wrong metricThree qualified enquiries can be worth more than a year of consumer traffic. Optimising toward conversion count moves budget away from the buyers.
- 02Long procurementMonths between first search and signature, often involving several people. A default attribution window credits none of it.
- 03Specification languageBuyers search by specification, capacity and standard — not by the marketing name for the product.
- 04The decision is a committeeThe person who searches is rarely the person who signs. The page has to serve both: technical detail and a business case.
How we build a B2B account
- Specification keywords — Capacity, standard and technical terms, not category names.
- Long attribution — A window matched to your actual procurement cycle.
- Value passing — Estimated contract value with each enquiry, so bidding follows size.
- Technical landing pages — Specification sheets and case detail, not brochure copy.
- Consumer exclusion — Negatives for retail, DIY and job searches that share your vocabulary.
- LinkedIn-style targeting — Where Google allows it, by company characteristics.
- Slow judgement — The account is not assessed before a full procurement cycle has run.
- CRM feedback — Which enquiries became quotes, and which quotes closed.
The difference
Judged like a consumer account, or like a B2B one?
Most failing B2B accounts were switched off while working, on consumer metrics.
Common
Consumer metrics
- Cost per conversion compared against a retail benchmark, where B2B always loses.
- A short attribution window crediting the last click and hiding the six weeks before it.
- Every enquiry valued equally, so budget moves toward the smallest.
- The account judged in month two, before one procurement cycle has closed.
What we do
B2B metrics
- Judged on qualified enquiries and contract value rather than volume.
- An attribution window matched to how long your buyer actually takes.
- Estimated contract value passed, so bidding follows size.
- A reporting horizon that matches the sales cycle, agreed before we start.
We agree the judging horizon before the first riyal is spent — because the most common way a working B2B account dies is being assessed too early.
Services
Google Ads services for B2B companies
Google Ads
Your past work is the destination
A buyer handing over a project wants to see what you have delivered — a page of past work by city and type before the enquiry form.
TEMERALDS · Google Partner since 2017
Questions
What B2B companies ask about Google Ads
01Is search volume high enough for B2B?
Lower than consumer, and each search worth far more. Small volumes can also be covered completely — the constraint is patience rather than demand.
02How long before I can judge it?
A full procurement cycle. We agree that horizon before starting, so the account is not stopped in the middle of working.
03Is Google AdWords still used for B2B?
Google AdWords was renamed Google Ads in 2018 — the same platform and the same auction. For B2B companies it remains the channel where a buyer describes a live requirement in their own words, at the moment they are looking for a supplier.
04Is Google Ads worth it for B2B companies?
When the account is built and judged for B2B — on qualified enquiries and contract value rather than click volume. One contract can cover months of advertising; the risk is judging it on consumer metrics.
05How do I measure a sale that closes in six months?
By agreeing the horizon before we start, and by measuring the qualified enquiry as the conversion rather than the contract. The contract is tracked separately and fed back into the account.
06Can you target specific companies?
Google offers far less of this than LinkedIn. What we can target is the specification, standard or capacity that only a buyer in your category would search — which is narrower than any company list.
07What if we only need three clients a year?
Then the account is built for three, not for volume. Budget stays small, keywords stay narrow, and success is measured in quotes rather than in enquiries.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start your B2B campaign
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
