A new layer above search
AI Visibility — Being Named in the Answer
When your customer asks ChatGPT or Gemini about your service, is your name in the answer? It is a new question, and the answer is built rather than bought.
The method
How an AI answer gets assembled
Language models do not rank links, they compose an answer. What gets named in it follows different logic from what ranks in Google.
- 01The entity, not the pageThe model treats your brand as an entity: who you are, what you offer, and where. Not as a particular page.
- 02ConsistencyYour name, description and services as they appear across the web. Contradiction makes the entity blurry, and a blurry entity does not get named.
- 03Structured dataSchema describing your business in language a machine reads, rather than in marketing phrases.
- 04CitationsBeing mentioned in sources the model trusts matters more than the number of links pointing at you.
What we do
What we do in GEO
Entity building
A single consistent description of your brand, services and markets.
Structured data
Precise schema for the organisation, its services and its questions.
Quotable content
Pages answering specific questions in language easy to cite.
Mention monitoring
Periodic checks: is your brand named in answers to the questions that matter?
Directory consistency
The same facts wherever your business appears.
Question coverage
The specific queries your buyers ask, answered directly.
Source placement
Being present where models look.
Honest reporting
Including how immature the measurement still is.
The difference
SEO and GEO — what actually differs?
They are not two names for one thing, and neither replaces the other.
SEO — ranking links
- The goal is your page appearing in a list of results.
- Measured by position and by traffic from search.
- Links and authority are central mechanisms.
- A click is what brings the visitor to you.
GEO — being named in the answer
- The goal is the model naming your brand inside its answer.
- Measured by frequency and context of mention — and the tooling is still immature.
- Entity clarity and consistency matter more than link count.
- There may be no click at all — the enquiry arrives because you were named.
We do not sell GEO as a replacement for SEO. It is a layer above it: a site without a technical foundation and without content that answers will not be named in any answer, however precise its schema.
In numbers
In numbers
Questions
What gets asked about GEO
Are results guaranteed?
No. The field is new, its measurement tools are immature, and the models change without notice. What we commit to is what we can control: entity clarity, consistency, structured data and quotable content.
How would I know I appeared?
By periodic checks against specific questions that matter to you, recording whether your brand was named and how. Most of that checking is manual today, and we say so plainly.
Should I start GEO before SEO?
No. GEO is built on SEO’s foundation — without a sound site and content that answers, there is nothing to cite about you.
Is GEO included in the Google Ads fee?
No, it is scoped separately. And we will say when it is too early for your business rather than selling it because the term is new.
Can you guarantee my brand gets named?
No. The field is new, the measurement is immature, and the models change without notice. What we commit to is entity clarity, consistency and quotable content.
Should I buy GEO before SEO?
No. GEO builds on SEO's foundation — a site without technical health and content that answers will not be cited in any answer, however precise its schema.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied across all seven markets.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google the click costs.
- Oversight
- Temporary read access to verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start building AI visibility
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
New Cairo, Egypt
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