Fifteen services · one discipline
Google Ads Services
Every service below exists because an account needed it, not because a list looked short. Most clients need three or four — and we will tell you which, before you pay for any of them.
The order
Which of these you need, and in what order
Buying services out of order is the most expensive mistake in this category. Tracking before traffic, and structure before scale.
- 01Measure firstConversion tracking before any spend. An account without it produces a confident report and no way to act on it.
- 02Give the click somewhere to landA landing page built for one promise. Raising conversion from 2% to 3% is half again the leads for no extra budget — the cheapest lever there is.
- 03Capture existing demandSearch campaigns, then Shopping if you hold a catalogue. People already looking for what you sell, captured at the moment they look.
- 04Then widenPerformance Max, YouTube and remarketing. All three need a stable account feeding them — starting here is why most accounts stall.
Channels
Running the account
Google Ads management
The weekly work, with a written report on what changed and why.
Read 02Search campaigns
Demand that already exists, captured the moment it appears.
Read 03Google Shopping
For stores: the product feed is the targeting, not the keyword list.
Read 04Performance Max
Powerful on a fed account, wasteful on an empty one.
Read 05YouTube Ads
Builds demand that search later captures — measured over weeks, not clicks.
Read 06Remarketing
A reminder, not a chase — and the difference is three settings.
ReadOutcomes
Raising the return
Increase ROAS
Pass real order value, and budget follows margin instead of volume.
Read 02Reduce cost per click
Quality Score first. Cutting bids cuts visibility with it.
Read 03Get more qualified leads
Volume is easy. Volume your team can actually follow up is the work.
Read 04Conversion tracking
Call, WhatsApp and form — each tied to the ad that produced it.
Read 05Landing page optimisation
Your home page is not a landing page, and treating it as one halves the result.
ReadWhen something is wrong
Audit and repair
Google Ads audit
A read of your market — not of your account. We ask for no access.
Read 02Fix a failing account
Rebuilt clean rather than patched over a contaminated history.
Read 03Suspended account
Read the cause, fix what can be fixed, and get you visible again.
Read 04Consulting
For teams that need a decision, not an executor.
ReadScope
A full-service agency, or one discipline done properly?
We are asked this in most first calls, and the answer costs us work every month.
Everything from one supplier
- One invoice, one contact, one contract — genuinely simpler to manage.
- But each channel is run by whoever is free, not by whoever is best at it.
- Weak channels are subsidised by strong ones, and the reporting hides which is which.
- And nobody says “this channel is wrong for you”, because saying it shrinks the retainer.
Google Ads, with SEO and GEO around it
- One auction, understood properly, across seven markets since 2017.
- SEO and AI visibility because they share the same search intent — not to widen the invoice.
- We do not run social, and we say so rather than subcontracting it quietly.
- And when Google is the wrong channel for you, we say that too.
This costs us work every month. We accept it because an agency that sells everything is excellent at nothing — and you will find that out in month three, not month one.
In numbers
What this engagement looks like
Questions
What gets asked about scope
Do I have to buy all of these?
No. Most accounts need three or four. We tell you which in the first call, and we would rather sell you less that works than more that does not.
Can I start with one service?
Yes, with one condition: conversion tracking comes first regardless. Buying anything else before measurement means judging it by guesswork.
Do you run social media advertising?
No. We run Google Ads with SEO and AI visibility around it. We do not quietly subcontract what we do not do.
How is this priced?
One fee for the account, not a line item per service. It starts at 7,500 SAR a month — or the equivalent in your own currency — and rises with scope, not with the number of services.
Do I have to commit for a year?
No. A rolling monthly subscription across every service. We suggest three months because an account needs data before it settles, but that is advice rather than a condition.
Whose ad account do these services run on?
Ours. No service here requires access to your ad account — your card is linked to our account and Google bills you for clicks directly.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied across all seven markets.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google the click costs.
- Oversight
- Temporary read access to verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start from the numbers you already have
Tell us what you sell and where. Thirty minutes on a call, then a written proposal with scope, fees and what the first ninety days look like. No access to your account, and no commitment.
New Cairo, Egypt
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