Every riyal where it earns
Reduce Cost per Click
You can lower cost per click by bidding less — and lose the positions that produced the sales. The durable way is spend efficiency: paying less for the same position through Quality Score, and paying only for clicks that can become clients.
Quality Score · Relevance · Negatives
- 4factors, and only one is the bid
- 52search-term reviews a year
- 2metrics reported: CPC and cost per lead
- 2017Google Partner since
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
Relevance lowers the price
At the same bid, the more relevant ad pays less — an ad that matches the keyword, and a page that matches the ad.
TEMERALDS · Google Partner since 2017
The full film
Reduce your cost per click: Quality Score, rebuilt
Google charges less when your ad is the better answer. How TEMERALDS lowers cost per click while keeping, or raising, your ad position.
Figures and brand names in the film are illustrative; results differ from account to account.
See all our creative workThe method
What actually lowers the price
Four factors. Only the last one is the bid, and it is the weakest of them.
- 01RelevanceQuery, ad and landing page saying the same thing. Google charges less for the same position when the match is close — this is the whole mechanism.
- 02Expected click-throughAn ad people click costs less to show. Writing for the query rather than for the brand is most of it.
- 03Landing page experienceSpeed, relevance and clarity feed directly into what you pay per click.
- 04Bid and structureTight ad groups let the ad match the query. Loose groups raise cost on every keyword in them.
How we lower it
- Tighten ad groups — Few keywords per group, so the ad can match.
- Rewrite for the query — Ads that answer what was typed, not what the brand prefers to say.
- Page speed — Because slow pages raise cost and lose clicks twice.
- Negatives — Irrelevant impressions drag click-through down and price up.
- Match type discipline — Narrow where monitoring is limited, widen on evidence.
- Schedule and location — Not paying peak prices at hours nobody answers.
- Device adjustment — Where mobile and desktop convert differently.
- Extension use — More of the page for the same click, lifting click-through and lowering cost.
The difference
Bidding less, or paying less?
These sound identical and produce opposite accounts.
Common
Lower the bid
- Cost per click falls and so does position, volume and revenue.
- Low-priced keywords favoured for their price, not because they convert.
- Broad groups left intact, so relevance stays low and price stays high.
- A falling cost per click reported as improvement while enquiries decline.
What we do
Lower what the same position costs
- Relevance raised so the same placement costs less.
- Ads rewritten for the query, lifting click-through and lowering price.
- Groups tightened so every keyword benefits.
- Cost per enquiry reported alongside cost per click — because that is the number that pays.
Cost per click is the easiest metric to improve and the easiest to improve while making the account worse. We report it next to cost per enquiry for exactly that reason.
Google Ads
Return, not price, is the goal
Cutting cost by cutting bids loses visibility — we raise spend efficiency through relevance and negatives and keep the leads.
TEMERALDS · Google Partner since 2017
Questions
What gets asked about cost per click
01Can you guarantee a lower CPC?
We can guarantee it falls if we cut bids — and that is not worth having. What we work on is paying less for the same position, which takes weeks rather than minutes.
02Why is my CPC so high?
Usually relevance, not the bid. Loose ad groups and generic ads raise the price of every keyword under them.
03Does a lower CPC always help?
No. If it comes from lower-priced, less-qualified traffic, cost per enquiry rises while cost per click falls.
04How much can CPC realistically fall?
It depends on where relevance currently sits. On a loosely structured account, meaningfully within weeks. On a well-built one, the lever is elsewhere and we will say so.
05Does a lower CPC always mean progress?
No. Lower-priced clicks from less-qualified traffic raise cost per enquiry while lowering cost per click — which is why we report both next to each other.
06Will pausing expensive keywords help?
Sometimes it harms. An expensive keyword that converts can be your most profitable line; we judge on cost per enquiry rather than on cost per click.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Pay only for clicks that can become clients
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
