Margin over volume
Increase Your ROAS
Return on ad spend rises two ways: spending less for the same revenue, or earning more from the same spend. Most accounts only attempt the first, and it is the smaller of the two.
Order value to Google · Budget moved, not raised · Margin over volume
- 4levers, value first
- 52reviews a year
- 2figures reported: platform and blended
- 2017Google Partner since
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
Every order at its real value
An order of 100 and one of 1,000 are not equal conversions — we pass the value to Google so bidding learns on return.
TEMERALDS · Google Partner since 2017
The full film
Increase your ROAS: the same account, rebuilt
Eight moves that raise return on ad spend: value-based bidding, a feed that sells, negative keywords, the right audiences, full sales tracking and pages that convert. Figures are illustrative.
Figures and brand names in the film are illustrative; results differ from account to account.
See all our creative workThe method
What actually moves return
Four levers, listed by how much they typically move the number.
- 01Passing real valueIf every conversion reports the same value, bidding optimises toward whatever is easiest to acquire — which is rarely what is most profitable.
- 02Margin, not revenueA product with high revenue and thin margin can lose money at a healthy ROAS. Bidding should follow contribution, not turnover.
- 03Customer lifetimeWhere customers repeat, judging on the first order undervalues acquisition and caps what you can afford to bid.
- 04Conversion rateA better page raises return without touching the auction at all — and it is usually the fastest lever available.
How we raise it
- Dynamic value — Real order value passed with every conversion.
- Margin weighting — Campaigns split so budget follows contribution, not revenue.
- Lifetime measurement — Repeat orders tied to the customer, where the model supports it.
- Product-level bidding — For stores, bid by margin band rather than by catalogue.
- Negative discipline — Waste removed weekly, which raises return without new spend.
- Landing page work — Conversion rate as a return lever, not a separate project.
- Audience layering — Existing customers and high-value segments bid differently.
- Honest reporting — Blended return alongside platform-reported, because they differ.
The difference
Cutting cost, or raising value?
Both raise the ratio. Only one of them grows the business.
Common
Cost reduction only
- Bids cut until cost falls — and volume falls with it.
- The lowest-priced keywords favoured, regardless of what they bring.
- One flat conversion value, so the account cannot tell a good order from a poor one.
- A rising ratio on a shrinking business, reported as success.
What we do
Value first, then cost
- Real value passed, so bidding follows margin automatically.
- Expensive keywords kept where their orders justify them.
- Lifetime value counted where customers repeat, raising what you can afford.
- Return measured alongside absolute profit, so shrinking is not mistaken for winning.
A ROAS that rises while revenue falls is a well-reported retreat. We report both, because one of them is the business.
Google Ads
Winners scale, losers stop
Return doesn’t come from raising the budget — it comes from moving it: cutting what spends without value, scaling what pays back.
TEMERALDS · Google Partner since 2017
Questions
What gets asked about ROAS
01What is a good ROAS?
It depends entirely on your margin. A 3× return is excellent at sixty per cent margin and loss-making at twenty. We ask for your margin before discussing the target.
02Why does my platform ROAS differ from my accounts?
Attribution. Platforms claim conversions they assisted. We report both figures and explain the gap rather than quoting the flattering one.
03How fast can it improve?
Value passing and negatives show within weeks. Structural changes to margin-based bidding take a full cycle to prove out.
04What ROAS should I target?
Whatever covers your margin and your fixed costs, which we ask for before discussing a number. A 3× return is excellent at sixty per cent margin and loss-making at twenty.
05Can ROAS rise while profit falls?
Yes, and it is common — usually by cutting spend on everything except your lowest-priced converting product. We report absolute profit alongside the ratio for exactly that reason.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Raise your return
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
