Seven emirates · two languages
Google Ads Agency in the UAE
The UAE is the only one of our seven markets where English and Arabic both carry serious money. That single fact changes how the account is built, what it costs, and what half of it is written in.
Dubai · Abu Dhabi · Sharjah · Arabic and English
- 3emirates with their own build
- 2languages, not one translated
- 30,000SAR equivalent minimum budget
- 4–7working days to launch
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
Two languages, two campaigns
The English searcher and the Arabic searcher are two audiences with different keywords, ads and pages — not one translated campaign.
TEMERALDS · Google Partner since 2017
The full film
Google Ads in the UAE: how we run the market
The UAE emirate by emirate: what drives the auction, two languages and two campaigns, what governs bids, and a report for the UAE.
Figures and brand names in the film are illustrative; results differ from account to account.
See all our creative workVideo · 30 seconds
Fluent in both.
An Arabic campaign and an English one, never translated — and every emirate with its own.
See all our creative work
The auction
Four things that govern the Emirati auction
An account built for Riyadh transfers here badly. These four are why.
- 01Genuinely two languagesRoughly nine in ten residents are expatriates. The same service is searched in English and in Arabic with different words — and one campaign covering both pays the higher price and serves half the demand.
- 02Emirate, not countryDubai, Abu Dhabi and Sharjah differ in cost per click and in intent. Targeting the UAE as one block pays Dubai’s price to reach Sharjah.
- 03Licence and free zonesWhat you are licensed to do and where you can deliver rarely match the emirate’s borders. Targeting wider than you can serve buys traffic you cannot convert.
- 04Transient audienceA large share arrives, transacts and leaves within a few years. Brand memory is short here, which raises the value of being present at the moment of intent.
Google Ads
The permit before launch
In real estate and healthcare we don’t launch without the regulator’s permit — the risk falls on your business, not just the campaign.
TEMERALDS · Google Partner since 2017
Sectors
What drives the Emirati auction
Real estate and developers
The heaviest sector in the market — and close to half its demand arrives in English.
02Aesthetic clinics
High client value against dense competition; the booking is the conversion.
03Hotels and hospitality
Sharp seasonality and a guest who compares for days before booking.
04E-commerce
A mature market with fast delivery: the catalogue decides the result.
05B2B companies
Few enquiries, high contract value — each one deserves a follow-up.
06Professional services
Legal, finance and consulting: trust is bought before the service is.
The difference
One UAE campaign, or one per emirate?
The country-level setting is the default, and it is where most Emirati budgets quietly leak.
Common
The UAE as one target
- A shared bid pays Dubai’s cost while reaching emirates that cost materially less.
- One ad for two languages — matching neither, and lowering Quality Score for both.
- Enquiries from areas your licence or your team cannot actually serve.
- No way to tell which emirate earns, so neither scaling nor stopping is possible.
What we do
A build per emirate and per language
- Separate campaigns where cost per click or intent differ — Dubai apart from Sharjah.
- Arabic and English as two campaigns with their own keywords, ads and landing pages.
- Targeting drawn to what you can deliver, widened only once conversion proves out.
- Each emirate measured on its own, so budget follows the one that sells.
This is the single highest-value decision in an Emirati account, and it is made in the first week or paid for every month afterwards.
Straight answer
We have no office in the UAE — here is what that means
Our single office is in New Cairo, Egypt, and all seven markets are run from it. We do not open representative offices, because an ad account is run from data rather than from a postcode.
In practice: meetings on Google Meet, day-to-day contact on WhatsApp, and a written report every week. If you need someone in the room on a regular basis, we are not your best option — and we would rather say so before the contract than after it.
Questions
What gets asked before starting in the UAE
01Do I need campaigns in both languages?
In real estate, hospitality and professional services, almost always. In local trade services, often not. We decide from search data for your sector rather than from a general rule.
02Do you work with free zone companies?
Yes. What matters is whether you can serve the customer the campaign reaches, not the form of your licence — and since the ad account is ours, you need no advertising permit of your own.
03How much budget does the UAE need?
More than Egypt or Oman, because the auction is more crowded. We work with accounts whose media budget starts at 30,000 SAR a month or the equivalent in dirhams.
04Which currency do I pay in?
Fees start at 7,500 SAR a month or the equivalent in dirhams. Click budget is separate, charged to your card and collected by Google — and we hold dollar accounts that suit the Emirati market.
05Whose ad account is used?
Ours. We never ask for access to yours, your card is linked to our account so Google bills you for clicks, and we show you the account on a Google Meet call to verify spend.
06Can I cancel any month?
Yes. Rolling monthly, no exit fee, and on termination only your payment card and site link are deleted.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start in the UAE
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
