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Market read

The weekly work · a written report

Google Ads Management

Management is not launching a campaign. It is an interval: search terms, then negatives, then budget moved toward what converts — every week for as long as the account runs.

Search-terms report · Negatives · Bids and budget · Written report

  • 52written reports a year
  • 7,500SAR a month, fixed
  • 4–7working days to launch
  • 0access to your account

Check it yourself

Google Ads

Every week, in the same order

Search terms, then negatives, then bids, then budget, then the report — a fixed rhythm, not launch-and-wait.

TEMERALDS · Google Partner since 2017

Google Ads management: the weekly routine

The full film

Google Ads management: the weekly routine

What weekly Google Ads management looks like at TEMERALDS: the search-terms report, negatives, bids and budget in the same order every week, and a written report after each one.

  • 1:36
  • With sound
  • 7 chapters

Figures and brand names in the film are illustrative; results differ from account to account.

See all our creative work

More films for this page

  • Google Ads management, fully handled
    Google Ads management, fully handled1:15

Video · 30 seconds

Your budget is spending. Now.

Who is steering it? We do — four steps every week, and a written report.

See all our creative work
Google Ads Management — Temeralds

The method

What happens on your account each week

Four tasks that repeat. This is what the retainer actually buys.

  • 01The search-terms reportWhat people actually typed, not what we assumed they would. Every negative keyword we write comes from this.
  • 02NegativesIn an expensive auction, exclusion is worth more than a bid increase — and it compounds, because each week removes waste permanently.
  • 03Bids and budgetMoved toward what converts and pulled from what consumes. Weekly, not monthly — a month is long enough to lose a quarter of a budget.
  • 04A written reportWhat was spent, what it produced, what changed and why — in sentences you can read, not a dashboard you have to interpret.

Included in the retainer

  • Account build — Campaigns separated by intent and place, not one swallowing everything.
  • Keyword research — In the phrasing of the market you sell to.
  • Ad copywriting — Written here. Images and video come from you.
  • Conversion tracking — Call, WhatsApp and form — set before launch.
  • Weekly optimisation — Bids, negatives and restructuring.
  • Written reporting — Weekly, with a monthly review.
  • Landing page if needed — For clients without a site, included in the engagement.
  • Unlimited campaigns — For one business in one sector.

The difference

Monthly review, or weekly work?

Both are called management. They produce different accounts by the third month.

Common

Launch, then review monthly

  • The account set up well, then left to run between reviews.
  • A month of search terms accumulating before anyone reads them.
  • A dashboard exported at month end, with no explanation of what changed.
  • Scaling proposed whenever performance dips, instead of finding the cause.

What we do

A weekly interval

  • Search terms read every week, and negatives written from them.
  • Budget moved while it still matters, not after the month has closed.
  • A written report explaining the decisions, not listing the numbers.
  • Scaling proposed when the data supports it — which is rarely when performance dips.

The difference does not show in month one. It shows in month three, when one account’s cost per lead is falling and the other’s is not.

Google Ads

What we do, and what we don't

Google only: no social, no brand identity — we write the limits before you sign, so nobody discovers them after.

TEMERALDS · Google Partner since 2017

Questions

What gets asked about Google Ads management

Your question isn’t here?

Ask us on WhatsApp, or book a thirty-minute call.

WhatsApp Book a call
01Whose account is it?

Ours. Campaigns run on the agency’s own ad accounts, your card is linked directly so Google bills you for clicks, and we show you the account on a Google Meet call so you can verify spend and performance yourself.

02What does it cost?

From 7,500 SAR a month, or the equivalent in your own currency, rising with scope — campaigns, markets, catalogue size and depth of tracking.

03How soon does it launch?

Four to seven working days from receiving your details and payment. Tracking is set before anything goes live.

04Can I stop?

Any month. Your card and site link are deleted, and that is everything we hold for you. No exit fee and no notice period.

05Can I see the account while you run it?

Yes — you get the account shown to you live on a Google Meet call, so you can verify spend and performance yourself rather than taking the report on trust.

06What if I already have an agency?

We do not audit their work or ask for their access. We read your market independently and tell you what we would do differently. Comparing two approaches is wiser than switching blind.

How we work — in writing

Four clauses that govern every engagement

Signed into a formal contract, and applied in every market we work in.

Full terms
01
Account
Our accounts, not yours — and we never look inside yours.
02
Payment
Your card is linked to the account, and Google collects the click costs.
03
Oversight
The account is shown to you on a Google Meet call so you can verify spend and performance.
04
Fees
From 7,500 SAR a month, or the equivalent in your own currency.

Start

Start with a managed account

Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.

We reply within one working day

Office

New Cairo, Egypt

Markets

Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide