The weekly work · a written report
Google Ads Management
Management is not launching a campaign. It is an interval: search terms, then negatives, then budget moved toward what converts — every week for as long as the account runs.
The method
What happens on your account each week
Four tasks that repeat. This is what the retainer actually buys.
- 01The search-terms reportWhat people actually typed, not what we assumed they would. Every negative keyword we write comes from this.
- 02NegativesIn an expensive auction, exclusion is worth more than a bid increase — and it compounds, because each week removes waste permanently.
- 03Bids and budgetMoved toward what converts and pulled from what consumes. Weekly, not monthly — a month is long enough to lose a quarter of a budget.
- 04A written reportWhat was spent, what it produced, what changed and why — in sentences you can read, not a dashboard you have to interpret.
What we do
Included in the retainer
Account build
Campaigns separated by intent and place, not one swallowing everything.
Keyword research
In the phrasing of the market you sell to.
Ad copywriting
Written here. Images and video come from you.
Conversion tracking
Call, WhatsApp and form — set before launch.
Weekly optimisation
Bids, negatives and restructuring.
Written reporting
Weekly, with a monthly review.
Landing page if needed
For clients without a site, at no extra charge.
Unlimited campaigns
For one business in one sector.
The difference
Monthly review, or weekly work?
Both are called management. They produce different accounts by the third month.
Launch, then review monthly
- The account set up well, then left to run between reviews.
- A month of search terms accumulating before anyone reads them.
- A dashboard exported at month end, with no explanation of what changed.
- Scaling proposed whenever performance dips, instead of finding the cause.
A weekly interval
- Search terms read every week, and negatives written from them.
- Budget moved while it still matters, not after the month has closed.
- A written report explaining the decisions, not listing the numbers.
- Scaling proposed when the data supports it — which is rarely when performance dips.
The difference does not show in month one. It shows in month three, when one account’s cost per lead is falling and the other’s is not.
Terms
What the retainer covers
In numbers
What this service looks like in practice
Questions
What gets asked about management
Whose account is it?
Ours. Campaigns run on the agency’s own ad accounts, your card is linked directly so Google bills you for clicks, and you get temporary read access to verify spend and performance yourself.
What does it cost?
From 7,500 SAR a month, or the equivalent in your own currency, rising with scope — campaigns, markets, catalogue size and depth of tracking.
How soon does it launch?
Four to seven working days from receiving your details and payment. Tracking is set before anything goes live.
Can I stop?
Any month. Your card and site link are deleted, and that is everything we hold for you. No exit fee and no notice period.
Can I see the account while you run it?
Yes — you get temporary read access to the account running your campaigns, so you can verify spend and performance yourself rather than taking the report on trust.
What if I already have an agency?
We do not audit their work or ask for their access. We read your market independently and tell you what we would do differently. Comparing two approaches is cheaper than switching blind.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied across all seven markets.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google the click costs.
- Oversight
- Temporary read access to verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start with a managed account
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
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