Powerful when fed · wasteful when empty
Performance Max Campaigns
Performance Max hands targeting to Google across every surface at once. On an account with clean conversion data that is an advantage. On an account without it, it is an expensive way to guess.
Search first · 30 conversions a month · Assets and signals
- 1condition: verified tracking
- 1brand exclusion, always
- 4–7working days to launch
- 0launches on an unmeasured account
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
Search first, then Performance Max
Without conversion data it spends to learn — we hold it until search is stable, then feed it what we have learned.
TEMERALDS · Google Partner since 2017
The full film
Performance Max: every channel, one campaign
Six channels in one campaign — steered by people: asset groups by theme, audience signals, brand searches protected and insights read every week.
Figures and brand names in the film are illustrative; results differ from account to account.
See all our creative workVideo · 30 seconds
Six channels. One campaign.
Google’s automation, steered by people — and on brand in every placement.
See all our creative work
The method
When Performance Max works, and when it burns
It is neither a shortcut nor a trap. It is a multiplier — of whatever signal you give it.
- 01It needs signalThe campaign optimises toward the conversions you report. Poor or missing conversion data produces confident optimisation toward the wrong thing.
- 02It is opaque by designFar less visibility into placement and query than search. That is tolerable when conversions are trustworthy, and dangerous when they are not.
- 03It cannibalisesLeft unbounded it absorbs brand and existing search traffic and reports it as new. Structure decides whether it adds or relabels.
- 04Assets carry itText, image and video quality determine where it can show. Thin assets restrict it to the weakest placements.
How we run Performance Max
- Tracking first — No Performance Max campaign launches on an account with unverified conversions.
- Brand exclusions — So it cannot absorb traffic you already own and report it as incremental.
- Asset groups by theme — Not one group holding everything, which flattens relevance.
- Feed integration — For stores, the product feed drives it as much as the assets do.
- Search campaign kept — Running alongside, so high-intent terms stay under explicit control.
- Value-based bidding — Where order value varies, so it optimises toward margin.
- Placement review — What visibility exists is reviewed, not ignored because it is limited.
- Staged budget — Introduced gradually rather than switched on at full spend.
The difference
A shortcut, or a multiplier?
The same campaign type produces opposite outcomes depending on what came before it.
Common
Launched first
- Started before search, because it promises to handle everything.
- Running on a single unverified conversion action.
- No brand exclusion, so existing demand is absorbed and reported as new.
- Judged on total conversions, which include the ones you would have had anyway.
What we do
Launched after
- Introduced once search is stable and conversions are verified.
- Brand traffic excluded, so what it reports is genuinely incremental.
- Asset groups themed, and a search campaign retained alongside.
- Judged on incremental result, not on the total it claims.
We are asked for this campaign type more than any other, and we decline it more than any other — because on an unmeasured account it produces the most convincing wrong answer available.
Google Ads
The assets are the targeting
Images, video, headlines and audience signals — the quality of what you feed it is what it finds, with your brand kept apart.
TEMERALDS · Google Partner since 2017
Questions
What gets asked about Performance Max
01Should I replace my search campaigns with it?
No. Search keeps explicit control over your highest-intent traffic. Performance Max extends reach beyond it — it does not replace it.
02Why does it look so good in reporting?
Often because it absorbs brand and existing demand and reports it as its own. Brand exclusions and an incrementality view are what separate the real number from the claimed one.
03What do I need before starting?
Verified conversion tracking, a stable search campaign, and assets worth showing. Missing any of the three, we advise waiting.
04Can I see which keywords it used?
Far less than in search, by design. That is tolerable when your conversion data is trustworthy and dangerous when it is not — which is why we verify tracking before launching it.
05Will it cannibalise my search campaigns?
Without brand exclusions, yes — and it will report the absorbed traffic as its own. With them, what it reports is closer to genuinely incremental.
06How long before it stabilises?
Four to six weeks on a fed account. On an account without clean conversion data it never stabilises; it simply optimises confidently toward the wrong thing.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Discuss Performance Max
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
