The feed is the targeting
Google Shopping Campaigns
In Shopping you do not choose keywords. Google reads your product feed and decides what you match — which means the feed, not the campaign, decides the result.
The method
What governs a Shopping campaign
Three of these four live outside the ads interface entirely.
- 01The product feedTitles, categories, attributes and availability. This is what Google matches against, not your description of the business.
- 02Merchant Centre approvalDisapproved products spend nothing and earn nothing. Shipping and returns policies are the most common cause.
- 03Margin, not volumeThe best-selling product is rarely the most profitable. Budget should follow margin, which requires passing real value.
- 04AvailabilityAdvertising what is out of stock is the quietest way to waste a budget — and it happens weekly in unmonitored feeds.
What we do
What we do with the feed
Merchant Centre setup
Connected, verified and disapprovals resolved before any spend.
Title optimisation
Written for the matching engine, not for the product page.
Attribute completion
Size, colour, material — what buyers filter by.
Availability sync
Out-of-stock products excluded automatically.
Value passing
Real order value with each conversion, so budget follows margin.
Campaign structure
Split by margin and category, not one campaign for the catalogue.
Negative terms
Even Shopping needs exclusions, and most accounts have none.
Weekly feed review
Disapprovals and gaps caught before they accumulate.
The difference
Tuning the campaign, or fixing the feed?
Most Shopping accounts we are asked to look at have an optimised campaign sitting on a neglected feed.
Campaign-first
- Bids and budgets adjusted while the feed goes unread for months.
- Products matching to near-miss searches because titles are written for humans only.
- A flat conversion value, so budget drifts to the cheapest product rather than the best.
- Spend continuing on items that are out of stock or disapproved.
Feed-first
- The feed reviewed weekly: titles, categories, attributes and availability.
- Titles written for how the matching engine reads them.
- Dynamic value passed, so bidding follows margin.
- Disapprovals reviewed before they accumulate into a stalled account.
Most of what is described as "weak Shopping performance" is a feed problem or a value-passing problem, and it is fixed in days rather than months.
Terms
Feed terms that matter
In numbers
What this service looks like in practice
Questions
What gets asked about Shopping
How many products do I need?
No minimum. A store with twenty well-structured products outperforms one with a thousand missing attributes.
Why are my products disapproved?
Most commonly unclear shipping and returns policies, incomplete data, or a price that does not match the landing page. We resolve these before launch.
Does this work with Salla or Shopify?
Yes. The feed exports automatically, but it still needs tuning — titles written for a buyer are not titles written for the matching engine.
Can I run Shopping without a developer?
Usually yes. Salla, Shopify and WooCommerce export a feed automatically; what needs work is the titles and attributes, and that is our side rather than yours.
Why is one product eating the budget?
Because it converts cheaply, not because it earns most. Passing real order value moves the budget toward margin — and that single change often reorders the whole account.
How often should the feed be reviewed?
Weekly. Disapprovals, price mismatches and out-of-stock items appear continuously, and each one spends or wastes budget until someone looks.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied across all seven markets.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google the click costs.
- Oversight
- Temporary read access to verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start with Shopping
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
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