High client value · strict policy
Google Ads for Aesthetic Clinics
In aesthetics people do not buy a procedure, they buy confidence in the person performing it. An account that competes on price attracts patients who leave at the first cheaper offer.
Policy-safe wording · A campaign per procedure · Booked appointments
- 1conversion that counts: the booking
- 0outcome promises in our copy
- 97Kconversions measured
- 2017Google Partner since
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
Wording that protects the account
“Guaranteed results” and before-and-after images get rejected and can suspend the account — wording that follows Google’s healthcare policy from the first ad.
TEMERALDS · Google Partner since 2017
Film · 30 seconds
A decision about one’s face isn’t made in a click.
A measured message that respects the patient — within Google’s healthcare ad policies.
See all our creative work
The auction
What governs the aesthetics auction
High client value, dense competition and advertising policy that suspends rather than warns.
- 01Google’s policyMedical and cosmetic content is restricted. Promises of results and before-and-after imagery can have an account suspended, not merely an ad rejected. Wording here is a condition of operating.
- 02TrustLicence, the practitioner’s name and documented outcomes persuade more than any discount in a category where people are choosing who touches their face.
- 03The booking is the conversionAn enquiry form is not a patient. The confirmed appointment is the only number worth optimising toward.
- 04Client valueA single procedure can be worth twenty consultations. An expensive click is good value if it books.
How we build a clinic account
- Compliant copy — Describing the service without promising an outcome — so the account is not suspended.
- Procedure separation — Each procedure with its own bid and page: different value, competition and intent.
- Booking measurement — Calls, WhatsApp and appointment forms, each tied to its source.
- Reassurance remarketing — Those who enquired and did not book need reassurance, not a discount.
- Practitioner credibility — Licence and named practitioner above the fold, before any figure.
- Call tracking — Because most bookings in this sector arrive by phone.
- Policy pre-review — Copy checked against policy before submission, not after rejection.
- Value weighting — Higher-value procedures bid accordingly.
The difference
Competing on price, or on trust?
The first brings volume that leaves. The second brings appointments that happen.
Common
Leading with the discount
- An advertisement that opens with price, attracting people comparing prices only.
- Result promises in the copy — the most common cause of suspension in this category.
- Measurement at the enquiry, so the numbers look excellent and the clinic is quiet.
- One campaign for every procedure at a single bid.
What we do
Leading with credibility
- Licence, practitioner and documented outcomes before any figure.
- Wording that passes policy while remaining persuasive.
- Measurement at the confirmed appointment, so budget follows what actually books.
- A campaign per procedure, weighted by its value and competition.
Policy in this sector suspends accounts rather than warning them. We write the copy ourselves and review it before launch — which is why our clinic accounts stay running.
Services
Services for Google Ads for aesthetic clinics
Google Ads
The booking is the conversion
An enquiry is not a patient — we measure the booked appointment and give each procedure its own campaign: Botox, fillers, laser.
TEMERALDS · Google Partner since 2017
Questions
What gets asked by clinics
01Will my ads be rejected under Google policy?
It happens frequently in this sector. We write copy describing the service without promising outcomes and review the landing page before launch, which reduces rejection sharply.
02Should I show prices?
For simple procedures it can help. For treatments it attracts price comparison rather than bookings — a range with a consultation requirement works better.
03Lots of enquiries, few bookings — why?
That is a qualification gap rather than a campaign one. A form asking which procedure and preferred time, plus measurement at the booking rather than the enquiry, restores the ratio.
04Will showing before-and-after images get my ads rejected?
In the ad itself, frequently. On the landing page the rules are different but still restrictive. We review both before launch rather than after a rejection, because in this sector the penalty is suspension rather than a warning.
05Should I run ads for every treatment?
No. Start with the two or three with the highest client value and clearest intent. A campaign covering the whole menu spends most of its budget on the lowest-value procedure.
06How do I compete with clinics offering half my price?
Not on price. Practitioner name, licence and documented outcomes move this decision more than any figure — people choosing who touches their face are not buying the cheapest option.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start your clinic campaign
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
