Trust before price · strict policy
Google Ads for Healthcare
Patients do not compare prices, they compare reassurance. And the account that cannot measure a phone call cannot improve, because in this sector the phone carries most of the demand.
The auction
What governs the medical auction
Strict policy, urgent intent and high client value — three constraints in one sector.
- 01Medical content policyHeavily restricted. Claims about outcomes and comparisons between treatments can suspend an account. Wording is a condition of operating, not a preference.
- 02Urgency varies sharplySomeone searching for an emergency dentist wants today. Someone researching a chronic condition compares for a week. The same campaign cannot serve both.
- 03The call is the bookingMost medical enquiries arrive by phone. Measuring it comes before any optimisation.
- 04Specialty is its own auctionDentistry, dermatology and ophthalmology differ entirely in cost and intent. One "clinic" campaign serves none of them.
The build
How we build a medical account
Specialty separation
A campaign per specialty, with its own bid and page.
Compliant wording
The service and the specialty described without outcome claims.
Call tracking
A dynamic number, counting calls past a minimum duration.
Proximity targeting
Patients choose the nearest option — targeting narrows around the location.
Urgency separation
Emergency intent and research intent handled differently.
Credibility placement
Licence and practitioner above any figure.
Schedule alignment
Not paying peak rates at hours nobody answers the phone.
Policy pre-review
Copy checked before submission, because the penalty is suspension.
The difference
Counting enquiries, or counting appointments?
The difference decides where the entire budget moves.
Measured at the enquiry
- Generic terms like "best clinic" attracting comparison rather than booking.
- Outcome claims in the copy, exposing the account to suspension rather than rejection.
- Calls unmeasured, so the campaign producing most appointments looks like the weakest.
- City-wide targeting while patients choose whatever is nearest.
Measured at the appointment
- Specialty and condition keywords, with free-information searches excluded.
- Wording that passes policy while remaining credible on licence and experience.
- Every call tied to its ad, so the right campaign gets scaled.
- Targeting narrowed to the catchment, widened only on evidence.
In healthcare we will not write anything that could read as a promise of outcome. It costs us persuasive lines and it keeps your account from a suspension that returns you to zero.
Search intent
How patients search
In numbers
What an account in this sector looks like
Questions
What gets asked in healthcare
Are medical ads even accepted?
Yes, under conditions stricter than any other sector. Some specialties need additional verification, and the wording decides acceptance more than the content does.
Should I list procedure prices?
For simple procedures sometimes. For treatments it attracts price comparison rather than appointments — a range with a consultation requirement is better.
How do I measure appointments booked by phone?
With a dynamic number in the ad and on the page, so every call is attributed to its campaign. It is the first thing we set up.
Which specialties are hardest to advertise?
Anything where an outcome could be implied. We describe the service and the specialty without promising results, which keeps the account running — and that constraint is not negotiable.
How do I measure appointments booked by phone?
A dynamic number in the ad and on the page, with a minimum call duration counted as a lead. It is the first thing we set up, because in this sector the phone carries most of the demand.
Should I target the whole city?
Rarely. Patients choose the nearest acceptable option, so targeting narrows around your catchment and widens only when conversion data supports it.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied across all seven markets.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google the click costs.
- Oversight
- Temporary read access to verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start your clinic campaign
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Kuwait · Qatar · Bahrain · Oman