Existing demand · captured at intent
Google Search Ads
Search is the only channel where the customer announces what they want before you spend anything. Everything else interrupts; this responds.
Match types · Negatives · Intent first
- 1query, one ad group
- 52search-term reviews a year
- 4–7working days to launch
- 0long-term contract
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
Three gates between your keyword and the searcher
Exact, phrase and broad — each gate lets in different searchers, and negatives guard them all.
TEMERALDS · Google Partner since 2017
The full film
Search ads: own the search
Keywords with buying intent, headlines tested against each other, the right cities and hours, and no budget spent on searches that never buy.
Figures and brand names in the film are illustrative; results differ from account to account.
See all our creative workVideo · 30 seconds
They’re searching right now.
We put you at the top of intent — at the exact moment of decision.
See all our creative work
The method
What decides a search campaign
Four things, and only one of them is the bid.
- 01Match typeBroad match reaches further and converts worse. The question is never which is better but which you can afford to monitor weekly.
- 02NegativesEvery campaign attracts searches with no commercial intent. Removing them is where most of the improvement lives.
- 03Quality ScoreRelevance lowers what you pay for the same position. Raising bids buys the same result at a higher price.
- 04What the ad promisesAn ad that overpromises earns the click and loses the sale. Relevance between query, ad and page is the whole mechanism.
How we build search campaigns
- Intent mapping — Buying, comparing and researching terms separated — they need different pages.
- Tight ad groups — Few keywords per group, so the ad can actually match the query.
- Negatives from day one — Written from the search-terms report weekly, not once at setup.
- Ad copy per group — Written here, matched to the query it answers.
- Location and schedule — Set to where and when your team can respond.
- Landing page match — The page answers the promise the ad made, or the click is wasted.
- Extensions — Calls, locations and sitelinks — free space that raises click-through.
- Weekly review — Bids, negatives and structure, every week.
The difference
Broad reach, or tight intent?
The default settings favour reach. The default settings are also how most budgets disappear.
Common
Reach first
- Broad match across a wide keyword list, because it fills the account quickly.
- One ad group holding fifty keywords, so no ad can be relevant to any of them.
- Negatives written once at setup and never revisited.
- Traffic reported as the result, because conversions are not measured.
What we do
Intent first
- Match types chosen by how closely we can monitor them, then widened.
- Tight groups so the ad answers the query, which raises Quality Score and cuts cost.
- Negatives written weekly from what people actually typed.
- Conversions measured to the enquiry, so the number reported is the number that matters.
Reach is easy to buy and slow to unlearn. We start narrow and widen on evidence — it is slower in week one and considerably more efficient by month three.
Google Ads
Intent before volume
Ten keywords that buy beat a thousand that browse — we start with the words closest to a purchase, then widen with what the data proves.
TEMERALDS · Google Partner since 2017
Questions
What gets asked about search campaigns
01How many keywords do I need?
Fewer than most accounts have. Twenty keywords that convert outperform four hundred that mostly do not, and they are possible to actually manage.
02Should I bid on my own brand name?
If competitors are bidding on it, yes — it is usually your lowest-cost, highest-converting keyword. If nobody is, it is often unnecessary.
03How quickly do enquiries start?
Usually within days of launch. Cost per lead settles over the following weeks as negatives accumulate.
04Broad match or exact?
Whichever you can afford to monitor weekly. Broad reaches further and converts worse; on an account nobody reviews it is the fastest way to spend a budget on unrelated searches.
05How many ads per group?
Two or three, tested against each other. More than that and none of them collects enough data to be judged in reasonable time.
06What is a good click-through rate?
It depends entirely on your position and sector, which is why we report it against cost per enquiry rather than on its own. A high CTR on unqualified traffic is a more expensive problem than a low one.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start a search campaign
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
