Long cycle · high value
Google Ads for Real Estate
Property is not sold by an advertisement that gets seen. It is sold by one that reaches someone who can buy now — and the difference is rarely the image.
The auction
What governs the property auction
The most expensive sector to advertise in, and the slowest to show whether it worked.
- 01The area comes before the unitBuyers search the neighbourhood or the development before the property type. Bidding on "apartments for sale" alone means competing in everyone’s auction at once.
- 02Financing is a buying signalInstalment, down payment and mortgage are commercial terms, not descriptive ones. They change both the campaign and the page.
- 03Weeks to monthsThe decision runs long. Measurement that stops at the form shows a working campaign as a failure.
- 04Quality over countA hundred enquiries your sales team cannot follow up is worse than twenty qualified ones — and this sector proves it faster than any other.
The build
How we build a property account
Area separation
A campaign per neighbourhood or development, with its own bid and page.
Qualification in the form
Budget, purpose and unit type asked before submission.
Extended measurement
The enquiry tied to its outcome weeks later, not to the moment it arrived.
Sector negatives
Jobs, agents, commissions and rentals when you are selling.
Financing terms
Instalment and payment-plan keywords with pages built for them.
Project-name campaign
Your cheapest keyword, and the one brokers will take if you leave it.
Remarketing
Because almost nobody buys on the first visit.
Value passing
Where unit values differ by multiples, so bidding follows margin.
The difference
Counting enquiries, or counting viewings?
This distinction separates a property account that sells from one that produces reports.
Measured at the form
- Generic keywords bringing browsers collecting ideas for next year.
- A two-field form that lets every enquiry through, so sales chases people who cannot buy.
- Measurement stopping at submission, so nobody knows which ad produced a viewing.
- One destination for every campaign, so no area can be judged.
Measured at the viewing
- Area, development and financing keywords, with job and rental searches excluded.
- A form asking budget and purpose, so the qualified share rises.
- Measurement reaching the viewing and the contract, so budget follows what closes.
- A page per area and development, so performance is read where it happens.
We ask in the first call how many viewings your team can run in a week. That number shapes the campaign — not the other way round.
Questions
What gets asked in property
Can you guarantee a number of enquiries?
No. Anyone guaranteeing a number is guaranteeing clicks rather than buyers — the count is easy and the quality is the work.
I have one development — is that enough?
It is easier, not harder. A campaign focused on one development and one area outperforms a scattered one, and the budget stays within what your team can follow up.
How long before a sale?
First enquiries within days. Contracts follow your sector’s cycle — weeks to months — which is why we measure viewings rather than forms alone.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied across all seven markets.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google the click costs.
- Oversight
- Temporary read access to verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start your property campaign
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Kuwait · Qatar · Bahrain · Oman