The highest-return lever in the account
Landing Page Optimisation
Raising conversion from two per cent to three is half again the enquiries for the same budget. No bid adjustment available to you produces that.
Message match · One call to action · Speed
- 1promise per page
- 2→3%is 50% more leads on the same spend
- 0extra charge if we build it
- 4–7working days to launch
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
The ad’s promise in the page headline
Someone who clicked “AC repair today” wants to read exactly that first — a headline that matches the ad, and one call to action.
TEMERALDS · Google Partner since 2017
The full film
Landing pages that convert
A page for every search: the headline repeats the query, it loads fast on every phone, and it asks for one clear action.
Figures and brand names in the film are illustrative; results differ from account to account.
See all our creative workVideo · 30 seconds
One page. One decision.
Pages designed in-house for one clear action — then tested with care.
See all our creative work
The method
What decides whether a page converts
Four things, and the design is not among them.
- 01One promiseA page that offers five services answers none of them. The page must continue the sentence the ad started.
- 02Above the foldWhat is visible without scrolling decides whether the rest is read: the promise, the proof, and the way to act.
- 03Proof over adjectivesLicence numbers, real work, named clients. "Best in the region" persuades nobody and costs a line.
- 04One actionA page with four possible next steps has no next step. One, repeated.
What we change
- The promise — Rewritten to match the query that brought the visitor.
- The fold — Restructured so promise, proof and action are visible without scrolling.
- Proof placement — Evidence positioned where hesitation occurs, not at the bottom.
- Form length — Shortened to what you genuinely need before a first conversation.
- WhatsApp prominence — Because in these markets it carries most enquiries.
- Speed — Because a page that loads slowly on mobile loses the click you paid for.
- Mobile first — Most of your traffic is there, and most pages are still designed elsewhere.
- Measurement — So a change can be judged rather than argued about.
The difference
Sending traffic to your home page, or to a page built for it?
Half the accounts we look at point paid traffic at a home page. It is the most expensive default in the category.
Common
The home page as destination
- A page describing the whole company to someone who asked about one thing.
- Multiple navigation paths, so the visitor chooses anything other than converting.
- The enquiry form below three screens of company history.
- Conversion rate never measured, so the loss is invisible.
What we do
A page per promise
- One page per campaign theme, answering the query that earned the click.
- Navigation reduced so the action is the obvious next step.
- Form and WhatsApp visible without scrolling.
- Conversion rate measured per page, so improvement is evidence rather than opinion.
For clients without a suitable site we build the landing page ourselves, as part of the engagement. It stays our property — that is stated before the contract, not discovered after it.
Google Ads
The page before the budget
Raising the budget on a page that doesn’t convert doubles the waste — we fix the page first, then add spend.
TEMERALDS · Google Partner since 2017
Questions
What gets asked about landing pages
01Do you build the page or just advise?
We build it when you do not have a suitable one, as part of the engagement. It remains our property, which is stated in the terms before you sign.
02Can I use my existing site?
Often yes, with changes. If the site cannot support a focused page, building one is faster than rebuilding the site.
03How much difference does this make?
Frequently more than any bidding change available. Two per cent to three per cent is fifty per cent more enquiries on the same spend.
04Do you redesign my whole site?
No. We build or change the pages paid traffic lands on. A site rebuild is a longer project with a different budget, and it is rarely what the account actually needs.
05How long before I see the difference?
Conversion rate moves within weeks, because it does not depend on the auction. It is usually the fastest improvement available on any account.
06What if my page already converts well?
Then we leave it alone and say so. Changing a page that works is the most expensive way to look busy.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Improve your landing page
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide
