In e-commerce keywords do not decide the outcome — the product feed does. Whoever tunes the feed tunes the result; whoever neglects it bids on things they never meant to sell.
Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
Basket value,not order count
An order of 50 and one of 500 are not the same — we pass basket value to Google, so bidding optimises on return.
TEMERALDS · Google Partner since 2017
Value
The full film
A watch boutique: the store we design, the sales we count
For a luxury watch boutique we design the online store, present every piece, track carts, purchases, WhatsApp and calls, and read ROAS campaign by campaign.
1:27
With sound
8 chapters
Figures and brand names in the film are illustrative; results differ from account to account.
Search alongside — Because Shopping alone leaves high-intent queries uncovered.
Weekly feed review — Gaps and disapprovals caught before they compound.
The difference
A store that sells, or a store that spends?
The difference appears in the feed before it appears in the campaign.
Common
Tuned on the platform alone
A well-managed campaign sitting on a feed nobody has read for months.
A flat value per order, so budget drifts to the lowest-value orders because they are the most frequent.
Spend continuing on products that are out of stock or disapproved.
Abandoned carts ignored — the audience closest to buying.
What we do
Built from the catalogue
A feed reviewed weekly: titles, categories, attributes and availability.
Dynamic value with every order, so budget follows margin.
Out-of-stock excluded automatically and disapprovals resolved before they accumulate.
Remarketing segmented by behaviour rather than one list for everyone.
Most of what gets described as weak campaign performance in stores is a feed problem or a value-passing problem — and both are fixed in days rather than months.
No minimum. Twenty well-structured products outperform a thousand with missing attributes.
02Why are my products disapproved?
Most often unclear shipping and returns policies, incomplete data, or a price mismatch with the landing page. We resolve these before launch.
03Does this work with Salla or Shopify?
Yes. The feed exports automatically but still needs tuning — a title written for a buyer is not a title written for the matching engine.
04Shopping or Search first?
Shopping, if your feed is in order — it matches on the product rather than on a keyword you guessed. Search runs alongside for terms the feed cannot cover.
05My ROAS looks good but profit does not — why?
Usually a flat conversion value. If every order reports the same figure, bidding optimises toward the lowest-value orders rather than the most profitable. Passing real order value fixes it within weeks.
06Do I need a separate campaign per category?
By margin rather than by category. Two categories with the same margin can share a campaign; one high-margin line inside a low-margin group will always be underfunded.
