The catalogue is the targeting
Google Ads for E-commerce
In e-commerce keywords do not decide the outcome — the product feed does. Whoever tunes the feed tunes the result; whoever neglects it bids on things they never meant to sell.
The auction
What governs a store account
Four factors, and three of them live outside the ads interface.
- 01The product feedTitles, categories, attributes and availability. This is what Google reads, not your description of the store.
- 02Basket valueAn order worth two thousand is not an order worth two hundred. An account counting orders scales in the wrong direction.
- 03MarginThe best-selling product is rarely the most profitable. Budget should follow contribution, not volume.
- 04The abandoned cartThe cheapest opportunity in the whole account, and the most consistently ignored.
The build
How we build a store account
Merchant Centre
Connected and disapprovals resolved before any spend.
Feed optimisation
Titles written for the matching engine, not for the product page.
Value passing
Real order value with each conversion, so return is measured.
Cart remarketing
One prompt, quickly — it is usually enough.
Margin structure
Campaigns split by contribution rather than by category.
Availability sync
Out-of-stock products excluded automatically.
Search alongside
Because Shopping alone leaves high-intent queries uncovered.
Weekly feed review
Gaps and disapprovals caught before they compound.
The difference
A store that sells, or a store that spends?
The difference appears in the feed before it appears in the campaign.
Tuned on the platform alone
- A well-managed campaign sitting on a feed nobody has read for months.
- A flat value per order, so budget drifts to the cheapest because it is the most frequent.
- Spend continuing on products that are out of stock or disapproved.
- Abandoned carts ignored — the audience closest to buying.
Built from the catalogue
- A feed reviewed weekly: titles, categories, attributes and availability.
- Dynamic value with every order, so budget follows margin.
- Out-of-stock excluded automatically and disapprovals resolved before they accumulate.
- Remarketing segmented by behaviour rather than one list for everyone.
Most of what gets described as weak campaign performance in stores is a feed problem or a value-passing problem — and both are fixed in days rather than months.
From our accounts
Catalogue and retail
Search intent
What shoppers type
In numbers
What an account in this sector looks like
Questions
What gets asked by stores
How many products do I need?
No minimum. Twenty well-structured products outperform a thousand with missing attributes.
Why are my products disapproved?
Most often unclear shipping and returns policies, incomplete data, or a price mismatch with the landing page. We resolve these before launch.
Does this work with Salla or Shopify?
Yes. The feed exports automatically but still needs tuning — a title written for a buyer is not a title written for the matching engine.
Shopping or Search first?
Shopping, if your feed is in order — it matches on the product rather than on a keyword you guessed. Search runs alongside for terms the feed cannot cover.
My ROAS looks good but profit does not — why?
Usually a flat conversion value. If every order reports the same figure, bidding optimises toward the cheapest rather than the most profitable. Passing real order value fixes it within weeks.
Do I need a separate campaign per category?
By margin rather than by category. Two categories with the same margin can share a campaign; one high-margin line inside a low-margin group will always be underfunded.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied across all seven markets.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google the click costs.
- Oversight
- Temporary read access to verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Start your store campaign
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
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