A reminder · not a chase
Remarketing and Retargeting
Most people who visit your site leave without acting. Remarketing brings back the ones who were close — and the difference between a reminder and a chase is three settings.
The method
What separates useful remarketing from irritating remarketing
Four settings, and almost every account gets at least two of them wrong.
- 01Segment by behaviourSomeone who read one page and someone who abandoned a full cart are different people. One list for both wastes the first and annoys the second.
- 02FrequencyThe same ad twenty times in a week does not persuade — it teaches people to ignore your brand. A cap is not optional.
- 03DurationA long decision cycle justifies a long window. A quick purchase does not, and chasing someone for ninety days after a five-minute decision is noise.
- 04MessageReminding someone of what they looked at works. Offering a discount to someone who was going to buy anyway pays them to do it.
What we do
How we build remarketing
Behavioural segments
Cart abandoners, deep readers and bouncers treated separately.
Frequency caps
Set per segment, so the reminder stays a reminder.
Window per cycle
Matched to how long your buyer actually takes to decide.
Dynamic remarketing
For stores: the product they viewed, not the catalogue.
Exclusions
Existing customers removed unless there is a reason to reach them.
Message per segment
Reassurance where there is hesitation, reminder where there is intent.
Discount discipline
Used deliberately, so buyers do not learn to wait for it.
Cross-channel
Search, display and YouTube coordinated rather than competing.
The difference
One list, or segments?
The default is one list for all visitors. It is also the reason remarketing has the reputation it has.
Everyone in one list
- Bouncers and cart abandoners shown the same ad with the same frequency.
- No cap, so the same person sees the campaign dozens of times a week.
- A ninety-day window applied to a decision that takes an afternoon.
- An escalating discount, teaching buyers that waiting is rewarded.
Segments by behaviour
- Each segment given its own message and its own frequency.
- Caps set so the campaign reminds rather than pursues.
- A window drawn from your actual decision cycle.
- Discounts used in a defined window, then withdrawn.
Remarketing is the cheapest audience you will ever address, which is precisely why it is the one most often burned by over-serving.
Terms
Segments we build
In numbers
What this service looks like in practice
Questions
What gets asked about remarketing
Does it annoy people?
It does when the frequency is uncapped and the segment is undifferentiated. Capped and segmented, it is the highest-return audience in most accounts.
How long should I follow someone?
As long as your buyer genuinely takes to decide, and no longer. We measure it from your data rather than applying a default.
Should I offer a discount?
Sparingly and in a defined window. A permanent remarketing discount trains your best customers to wait for it.
How soon should the first ad appear?
Within hours for a cart abandonment, days for a considered purchase. The window follows your decision cycle rather than a default setting.
Can I exclude existing customers?
Yes, and usually we do — unless there is a genuine repeat-purchase reason to reach them. Paying to advertise to people who already bought is the quietest waste in most accounts.
Does remarketing work for B2B?
Well, because the cycle is long and the audience is small. The caps matter more here: a procurement committee seeing your ad forty times reads as desperation rather than presence.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied across all seven markets.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google the click costs.
- Oversight
- Temporary read access to verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Discuss remarketing
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
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