Rebuilt, not patched
Fix a Failing Google Ads Account
An account that spends without producing usually has a cause rather than a symptom. Adjusting bids on a broken structure is the most common and most expensive response to it.
The method
Where failing accounts actually break
In four years of inherited accounts, the cause is almost always one of these — and rarely the bid.
- 01MeasurementThe most common by a distance. Conversions double-counted, missing entirely, or counting page views as enquiries. Everything built on top of that is guesswork.
- 02StructureOne campaign holding every keyword, so nothing can be bid on properly and no report separates what works.
- 03The landing pageTraffic arriving at a home page, or at a page that answers a different question than the ad asked.
- 04Contaminated historyMonths of poor conversion data teaching the bidding algorithm the wrong lesson — which no adjustment undoes.
What we do
How we fix it
Measurement first
Every conversion action verified before a single bid is touched.
Structure rebuilt
Campaigns separated by intent and place, in our account.
History left behind
A clean account rather than one carrying months of wrong signal.
Landing page addressed
Because the best campaign cannot fix the wrong destination.
Negatives written
From the search terms the old account collected — the one useful thing it produced.
Staged relaunch
Budget introduced gradually while the new data accumulates.
Weekly reporting
So the recovery is visible rather than promised.
An honest verdict
Including when the channel, not the account, is the problem.
The difference
Patching the account, or rebuilding it?
Patching is faster, cheaper and usually why the account is already on its third agency.
Patch and continue
- Bids adjusted on a structure that cannot be bid on properly.
- Conversion tracking assumed to work because it reports numbers.
- The same account kept, so its contaminated learning history continues.
- Improvement claimed from a month that happened to be seasonally better.
Rebuild on clean signal
- Tracking verified first, so every later decision rests on something real.
- A clean account, because the old one’s history is a liability rather than an asset.
- Structure built by intent, so results can be read and acted on.
- A staged relaunch, so the recovery is measured rather than asserted.
We keep one thing from the old account: its search-terms history. Everything else it learned is the reason it stopped working.
Terms
What usually breaks
In numbers
What this service looks like in practice
Questions
What gets asked about fixing accounts
Do you need access to my current account?
Only to export the search-terms history, and only if you want that. The new account is ours and starts clean.
How long before it recovers?
First enquiries within days of relaunch. Cost per lead settles over six to eight weeks as the new account accumulates its own data.
What if Google is simply wrong for me?
We say so. It happens, it costs us the engagement, and it saves you a year of paying to find out.
Can you fix the account rather than rebuild?
Sometimes, and we will say which. If the conversion history has taught the bidding the wrong lesson, keeping the account keeps the problem — no adjustment undoes months of wrong signal.
How do I know it was broken rather than the market?
The market read tells us. If demand exists and your competitors are converting it, the account is the problem. If demand does not exist, we say that instead.
What if the previous agency built it?
We do not comment on their work and we do not ask for their access. We describe what we would build and why, and you compare the two.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied across all seven markets.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google the click costs.
- Oversight
- Temporary read access to verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Have your account read
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
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