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Market read

Pay-per-click · Egypt

PPC Management in Egypt

Whether you are looking for a PPC company, a PPC agency or pay-per-click management, the work is the same interval: search terms, then negatives, then budget moved toward what converts — every week, for as long as the account runs.

Search terms every week · Prices kept current · Search Network only

  • 52written reports a year
  • 7,500SAR a month or the equivalent
  • 12districts we cover
  • 4–7working days to launch

Check it yourself

Google Ads

An old price, a wasted click

Prices in Egypt move faster than ads — copy and landing page are reviewed with every change, so no visitor lands on a price that no longer exists.

TEMERALDS · Google Partner since 2017

The weekly interval

What happens on your account each week

This is what a PPC retainer actually buys. Everything else — the build, the strategy, the reporting — exists to make these four possible.

  • 01The search-terms reportWhat people in Egypt actually typed, not what the keyword list assumed. Every negative we write comes from this, and nothing else is a substitute for reading it.
  • 02NegativesIn an auction as expensive as Egypt’s, exclusion is worth more than a bid increase — and it compounds, because each week removes that waste permanently.
  • 03Bids and budgetMoved toward what converts, pulled from what consumes. Weekly rather than monthly: a month is long enough to lose a quarter of a budget without noticing.
  • 04A written reportWhat was spent, what it produced, what we changed and why — in sentences, not a dashboard you have to interpret yourself.

What the PPC retainer covers

  • Account build — Campaigns separated by intent and city, not one campaign for Egypt.
  • Keyword research — In the phrasing Egyptian searchers actually use, not translated from another market.
  • Ad copywriting — Written here, in Arabic and English where the split justifies both.
  • Conversion tracking — Call, WhatsApp and form — each tied to its source, set before launch.
  • Weekly optimisation — Bids, negatives and restructuring. The part you are actually paying for.
  • Landing page when needed — For clients without a suitable site, included in the engagement.
  • Written reporting — Weekly, with a monthly review of what changed and why.
  • Unlimited campaigns — For one business in one sector — no per-campaign charge.

The model

A fixed monthly fee, or a percentage of your spend?

Most PPC companies in Egypt take a percentage of media budget. This is the reason we do not.

Percentage of spend

The company profits when you spend more

  • Every extra riyal raises their fee, whether or not it raises your sales.
  • Lowering your cost per lead lowers their income, so nothing rewards doing it.
  • Scaling becomes a standing recommendation regardless of performance.
  • And next month’s invoice cannot be known until the month has closed.

What we do

We profit when the account works

  • From 7,500 SAR a month or the equivalent in Egyptian pounds, agreed in advance and unmoved by your spend.
  • Cutting your cost per lead helps you and costs us nothing, so we do it without hesitation.
  • Scaling is proposed when the data supports it, not when we need it.
  • And you know your figure before the month starts.

Media budget never passes through us: your card is linked to the ad account and Google collects click costs directly. We work with budgets starting at 30,000 SAR a month or the equivalent.

Google Ads

The Search Network only

The Display Network is on by default inside search campaigns — we switch it off on day one, so budget isn’t spent on clicks from apps and games.

TEMERALDS · Google Partner since 2017

Questions

What gets asked about PPC management

Your question isn’t here?

Ask us on WhatsApp, or book a thirty-minute call.

WhatsApp Book a call
01What does PPC management cost in Egypt?

From 7,500 SAR a month or the equivalent in Egyptian pounds for management, rising with scope: number of campaigns, cities covered, catalogue size and depth of tracking. Click costs are separate and collected by Google from your card.

02Is there a minimum ad budget?

We work with accounts from 30,000 SAR a month or the equivalent. Below that a Egyptian account does not gather enough conversion data to settle in reasonable time — the fee is spent before the result arrives.

03Do you manage on my account or yours?

Ours. We never ask for access to your ad account, your card is linked to ours so Google bills you for clicks directly, and we show you the account on a Google Meet call so you can verify spend and performance yourself.

04How often do you work on the account?

Weekly, and the written report is weekly too. Monthly management in an auction this expensive means a month of waste before anyone reads the search terms.

05Are you a PPC company or an agency?

The words are used interchangeably here, and the distinction that matters is neither. What matters is whether the company running your campaigns owns the account, how it charges, and whether anyone reads your search terms weekly. We are a certified Google Partner agency, and those three answers are on this page.

06What reporting do I receive?

A written weekly report — what was spent, what it produced, what changed and why — plus a monthly review. Not a dashboard link.

How we work — in writing

Four clauses that govern every engagement

Signed into a formal contract, and applied in every market we work in.

Full terms
01
Account
Our accounts, not yours — and we never look inside yours.
02
Payment
Your card is linked to the account, and Google collects the click costs.
03
Oversight
The account is shown to you on a Google Meet call so you can verify spend and performance.
04
Fees
From 7,500 SAR a month, or the equivalent in your own currency.

Start

Have your PPC account read

Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.

We reply within one working day

Office

New Cairo, Egypt

Markets

Saudi Arabia · Egypt · UAE · Bahrain · Qatar · Oman · Kuwait · and worldwide