Choosing an agency · Egypt
Google Ads Agency in Egypt
Every agency in this market says the same four things. This page is about the two questions that actually separate them — who owns the account, and how the fee is calculated.
New Cairo office · EGP accounts · Google Ads only
- 4questions to ask any agency
- 7,500SAR a month or the equivalent
- 0access to your account
- 2017Google Partner since
Check it yourself
- Google Partneragency status verified by Google
- Ads Transparencyevery campaign we run is listed publicly
- Case studiesFigures from the Google Ads interface, with client consent
- Office in New Cairo · most clients in Saudi Arabia · seven Arab markets
Google Ads
An EGP account, not a dollar one
A dollar account erodes your budget with every currency move — our ad accounts are in Egyptian pounds, so the budget is spent as you set it.
TEMERALDS · Google Partner since 2017
Before you sign
Four questions to ask any agency here
Ask these before the proposal. The answers separate agencies far more reliably than a portfolio does.
- 01Who owns the ad account?If the agency runs on your account, they hold your history and you hold the risk. If they run on theirs, ask what happens to your card and your site link on termination — and get the answer in writing.
- 02How is the fee calculated?A percentage of media spend makes their income rise with your spending, whether or not your sales rise with it. Ask for the figure as a number, not as a rate.
- 03Who reads the search-terms report, and how often?This is the actual work. Monthly is a review; weekly is management. The answer tells you what you are paying for.
- 04What will they refuse to do?An agency that says yes to everything has no method. Ask which channel they would turn down, and what budget they consider too small to accept.
The difference
What most agencies in Egypt offer
Every line on the left is standard practice here, which is exactly why the right-hand column is worth stating plainly.
Commonly offered
The usual arrangement
- Access to your ad account requested before any contract exists.
- A percentage of media spend as the fee, so scaling is always the recommendation.
- A dashboard at month end instead of an explanation of what changed.
- An account manager relaying your questions to whoever does the work.
- A twelve-month commitment presented as a partnership.
What we do
What we ask you to hold us to
- Our accounts, never yours — with a walkthrough of the account on a Google Meet call so you can verify spend.
- A fixed fee from 7,500 SAR a month or the equivalent in Egyptian pounds, agreed before work starts and unmoved by your spend.
- A written weekly report: what was spent, what it produced, what changed and why.
- You speak to the person running your account.
- A rolling monthly subscription you can end any month, with nothing retained but your card and site link.
We earn less on large-spend accounts than the percentage model would pay. We accept that, because the alternative is a conflict of interest written into the contract.
What we run
Sectors we hold accounts in across Egypt
Real estate and developers
The heaviest sector in the Egyptian auction, and the longest cycle.
02Contracting and fit-out
Low volume, high contract value — each enquiry deserves pursuit.
03Healthcare
Trust before price, and most enquiries arrive by phone.
04Aesthetic clinics
High client value against strict advertising policy.
05E-commerce
The catalogue is the targeting, and return is measured on basket value.
06Professional services
Legal, finance and consulting in a fast-formalising market.
Google Ads
Google only, not a line in a bundle
No social, no design, no subcontracting — Google Ads is all we do, so your account gets its full time.
TEMERALDS · Google Partner since 2017
Questions
What gets asked when choosing an agency
01How do I compare agencies fairly?
On three things you can verify: who owns the account, how the fee is structured, and what the reporting actually contains. Portfolios and client logos tell you who sold well, not who runs accounts well.
02Should I choose an Egyptian agency or a regional one?
What matters is whether they know the Egyptian auction — its cost, its phrasing, its cities — not where they sit. Ask them which negatives they would write for your sector in the first week.
03Do you actually work in Egypt?
Our office is in New Cairo, and Egypt is the market we know from inside the country rather than from reporting. It is also the least crowded of our seven auctions, which makes discipline matter more rather than less.
04What does an agency cost here?
Ours starts at 7,500 SAR a month or the equivalent in Egyptian pounds and rises with scope. Media budget is separate — charged to your card and collected by Google, with a working minimum of 30,000 SAR a month or the equivalent.
05Can I leave if it does not work?
Any month. Your payment card and site link are deleted and that is everything we hold. No exit fee and no notice period — and we would rather you could leave than feel you must stay.
06How long before I can judge the agency?
Ninety days. First enquiries arrive within days, but cost per lead settles over the first two months. In Egypt specifically, click volume makes an early judgement look better than it is.
How we work — in writing
Four clauses that govern every engagement
Signed into a formal contract, and applied in every market we work in.
Full terms- Account
- Our accounts, not yours — and we never look inside yours.
- Payment
- Your card is linked to the account, and Google collects the click costs.
- Oversight
- The account is shown to you on a Google Meet call so you can verify spend and performance.
- Fees
- From 7,500 SAR a month, or the equivalent in your own currency.
Start
Compare us against the agency you are considering
Thirty minutes reviewing your market and your competitors, then a written proposal with scope and fees. No access to your account, and no commitment.
We reply within one working day
New Cairo, Egypt
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